Saravana
Digital Marketing Manager
About
Results-oriented digital marketing professional with 14+ years of experience across SEO, performance marketing, paid media, analytics, training, client management, and team leadership.
Experience
Digital Marketing Manager
Alfa Tech Industries
April 2025 – Present · Madurai, Tamil Nadu
Leads end-to-end digital marketing and performance marketing operations for 40+ automobile branding clients; plans and optimizes Meta lead generation campaigns for CPL reduction and ROI improvement; manages budgets, targeting, creatives, and A/B testing; handles client onboarding and reporting; leads and mentors a cross-functional digital marketing team.
Digital Marketing Trainer / Freelancer
FITA Academy
January 2025 – Present · Madurai
Conducts hands-on training in SEO, Google Ads, Meta Ads, and digital marketing fundamentals; guides students on live projects, campaign setup, and optimization; trains learners on GA4, GSC, GTM, SEMrush, and advertising platforms; mentors students toward job readiness.
Digital Marketing Analyst
Pruvity HR Solutions Pvt Ltd
January 2024 – June 2024 · Madurai, Tamil Nadu
Implemented SEO practices that increased organic traffic by 40%; created content for blogs, social media, and email campaigns; executed sponsorship campaigns and generated qualified inbound leads; tracked performance using Google Analytics and SEMrush; managed the corporate website using WordPress; conducted market and competitor research.
Senior Digital Marketing Analyst
Dotcom Infoway Pvt Ltd
June 2022 – October 2023 · Madurai, Tamil Nadu
Performed technical SEO audits and implemented optimization strategies; designed SEO roadmaps; led keyword research, metadata, content, and image optimization; developed backlink and content marketing strategies; implemented GTM conversion tracking; managed Google, Meta, and LinkedIn campaigns; optimized Google Business Profiles; analyzed user behavior; delivered KPI reports and managed client communication.
Digital Marketing Trainer
CSS Academy
February 2021 – May 2022 · Madurai, Tamil Nadu
Conducted classroom and practical sessions on SEO, SEM, SMM, and content marketing; trained students on Google Analytics, Search Console, Tag Manager, Google Ads, Ahrefs, and SEMrush; provided career guidance and project-based learning support; helped learners build portfolios through real-time projects.
Senior SEO Analyst
Kalvi Group Pvt Ltd
November 2017 – January 2021 · Madurai, Tamil Nadu
Managed SEO strategies for education-based websites; improved organic visibility, traffic, and user engagement; executed keyword research and on-page, off-page, and technical SEO; trained students and junior staff; prepared SEO performance and analytics reports.
SEO Team Lead
Hitasoft Technologies Pvt Ltd
March 2016 – April 2017 · Madurai, Tamil Nadu
Led on-page, off-page, and technical SEO execution; managed CMS operations and social media marketing; implemented local SEO and directory submissions; oversaw blog, video, PPT, PDF, and image marketing activities.
Financial Analyst (XBRL)
IRIS Business Services Ltd
April 2012 – February 2015 · Mumbai, Maharashtra
Analyzed financial statements of US-based companies; converted financial data into XBRL format using ERP software; ensured reporting accuracy and regulatory compliance; performed data validation and structured reporting.
SEO Analyst
IT FlexSolutions
September 2010 – January 2012 · Madurai, Tamil Nadu
Optimized website structure, layout, metadata, and URLs; conducted keyword research and link building; tracked performance using Google Analytics and Search Console; improved on-page factors for ranking and click-through rate.
SEO Executive
Aksatech
January 2010 – August 2010 · Bangalore, Karnataka
Supported SEO and PPC campaigns; performed on-page optimization and backlink generation; assisted with campaign reporting and competitor tracking.
Education
Sourashtra College, MKU
BCS (Bachelor of Corporate Secretary)
Completed 2009
State Board of Tamil Nadu
HSC
Completed 2006
State Board of Tamil Nadu
SSLC
Completed 2004