About
Social Media Executive experienced in SEO strategies, social media management, content calendars, copywriting, campaign analysis, and performance reporting. Has managed digital marketing activities for healthcare, hospitality, fashion, and other client brands.
Experience
Social Media Executive
Social Buzz Media
Oct 2025 – Mar 2026
Executed on-page, off-page, and technical SEO strategies for 10+ client websites, improving average organic rankings by 30%. Managed Facebook and Instagram accounts for healthcare, hospitality, and fashion clients, growing combined following by 25%. Conducted keyword research and competitor analysis using SEMrush and Ahrefs; optimized meta tags and blog content to improve CTR and domain authority. Monitored GA4 and Google Search Console and delivered monthly performance reports and 90-day roadmaps for Tipsy Tap, Medinova Healthcare, Hotel Silk Inn, and BRDC. Managed brand presence across YouTube, Facebook, and Instagram; developed content calendars and cross-platform engagement strategies. Created multimedia content and achieved a 30% increase in follower engagement. Planned and optimized paid social campaigns using A/B testing and KPI tracking to improve ROAS.
Product Management Intern
Reliance Retail
Aug 2024 – Oct 2024
Assisted in product listing optimization and digital shelf management across e-commerce platforms. Collaborated on promotional campaign planning and in-store digital communication materials. Prepared weekly performance reports for senior management.
Social Media Intern
Kshitiksha Foundation
Jun 2023 – Jul 2023
Organiser
E-Cell, The Neotia University
Led coordination of entrepreneurship events, workshops, and speaker sessions for more than 200 students.
Education
The Neotia University, West Bengal
BBA, Digital Marketing
2025
Akrurmoni Coronation Institution, West Bengal
Higher Secondary, Commerce