About
E-commerce Manager with a strong engineering background, specializing in product catalog management and digital marketing strategies. Experienced in enhancing brand visibility and consumer engagement through data-driven insights and creative content.
Experience
E-commerce Manager
Highlands Agriventure Ltd.
Sep 2024 - Present (null) · Bhubaneswar
Spearheaded catalogue operations for multiple FMCG brands on major e-commerce platforms, enhancing brand visibility and consumer engagement through strategic campaign execution and performance tracking. Collaborated on creative content development, resulting in improved conversion rates and a deeper understanding of FMCG consumer behavior.
Content & Social Media
Created short-form content on foodie_8.3 for cooking and lifestyle content and blight.on.marigold for creative, documentary-style storytelling. Gained hands-on experience with Reels, hooks, and trend-based content, applying marketing concepts through content experimentation and engagement analysis.
Photo/Video Intern
Bakul Foundation
Gained hands-on exposure in video editing, photography, and videography, contributing to event promotion and visual communication for BhuFest/DOT Fest. Coordinated outreach across 25 local schools, engaging students, teachers, and international guests, leading to a 40% increase in event attendance.
Education
S'O'A University
B.Tech, Electronics and Communication Engineering
2020 - 2024
CGPA: 8.27
JKBK College, Cuttack
CHSE
2018 - 2020
Percentage: 63
Delhi Public School, Kalinga
CBSE
2016 - 2018
Percentage: 82
Delhi Public School, Kalinga
CBSE (10th)
03/2018
Percentage: 82
J.K.B.K. College, Cuttack
CHSE (12th)
01/2020
Percentage: 63
Skills
Volunteering
Society Head
SOA Dramatics Society
06/2023 - 07/2024
Photo/Video Intern for BhuFest / DOT Fest
Bakul Foundation