Nivedha M

Digital Marketing Executive

Madurai, IndiaDigital Marketing
4roles
14skills
1credentials

About

Results-driven Digital Marketing Executive with hands-on experience in SEO, performance marketing, lead generation strategies, campaign planning and execution, social media marketing, content strategy, and data-driven decision-making.

Experience

Digital Marketing Executive

ZKY Company

Apr 2025 – Apr 2026

Implemented on-page and off-page SEO strategies including keyword research, meta optimization, and link building; planned and executed Google Ads and Facebook Ads campaigns; designed lead generation funnels; managed end-to-end digital marketing campaigns; developed and published social media content; coordinated with sales and academic teams.

Online Tutor

Focus Edumatics Pvt. Ltd.

Oct 2021 – Jul 2023

Conducted interactive online tutoring sessions, delivered learning experiences tailored to individual student needs and learning styles, and maintained communication with learners to support academic progress and satisfaction.

Sales & Marketing Intern (Part-time)

Nura9 Technologies

Apr 2025 – Jul 2025

Implemented SEO strategies, wrote optimized website content, assisted with lead generation, maintained prospect records, supported the sales pipeline, and collaborated on campaign planning, execution, and performance tracking for AI-based product launches.

Digital Marketing Intern

The Assigner

Dec 2024 – Mar 2025

Assisted with on-page SEO and website content, supported digital marketing campaign planning and execution, contributed to content scheduling and performance tracking, and gained exposure to lead generation and cross-team coordination.

Skills

SEO (On-Page & Off-Page)Performance MarketingLead Generation StrategiesCampaign Planning & ExecutionGoogle Ads & Facebook AdsSocial Media MarketingContent Marketing & StrategyKeyword Research & OptimizationGoogle Search ConsoleGoogle AnalyticsAnalytics & Performance ReportingConversion OptimizationDigital Marketing StrategyCustomer Relationship Management

Projects

Product Background Verification (BGV)

ZKY Company project involving SEO strategy and implementation, lead generation campaigns, content creation, and website optimization.

The Assigner Website

Digital marketing project involving website content creation and management, social media management, lead generation and campaign support, and SEO and content optimization.

Nura9 Technologies Website

Digital marketing project involving SEO content creation, social media creatives, and lead generation.