Results-driven Performance Marketing professional with 3+ years of experience planning, executing, and scaling paid media campaigns across Google Ads and Meta Ads, with experience in team leadership, AI-powered marketing workflows, SEO, and lead generation.
Marketinc — AI-Powered Digital Marketing Institute
Jul 2025 – Apr 2026
Led end-to-end performance marketing across Meta Ads and Google Ads for institute enrolments; spearheaded off-page SEO, integrated AI tools into content and ad production workflows, managed and mentored the social media team, and delivered weekly performance reports while meeting and exceeding enrolment KPIs.
WaW Brands
Jun 2023 – Jun 2025
Promoted from intern to Executive after demonstrating strong campaign performance and analytical skills. Managed Google Ads and Meta Ads campaigns for Beauty & Spa clients, planned brand awareness campaigns, optimized WordPress and Wix Studio websites for UX and SEO, and supported social media marketing during the internship phase.
Bachelor of Mass Media
2019 – 2022
HSC, Commerce
2019
SSC
2018
Led Google Ads and Meta Ads campaigns for a solar products client, delivering quality leads that contributed to sales growth. Grew Instagram and Facebook presence, implemented on-page and off-page SEO improvements, and optimized targeting, creatives, and budgets using analytics.