Vanisha Murarka
Social Media & Content Marketing Specialist | Storytelling-Led Content for B2B & B2C Brands
About
I work with brands to shape stories that feel human, intentional, and worth paying attention to. As a Social Media & Content Marketing professional, I’ve worked across B2B and B2C brands, translating ideas, campaigns, and strategies into content that connects with the right audience, not just algorithms. Over the last few years, I’ve contributed to content and growth initiatives for startups, agencies, and international teams, helping improve engagement, strengthen brand voice, and bring structure to otherwise scattered content efforts. Storytelling is at the core of my work not as a creative exercise alone, but as a strategic tool to drive clarity, consistency, and recall across platforms. My experience spans: • Social media strategy and execution • Content planning and campaign-led marketing • Growth and engagement-focused initiatives • SEO-aligned and platform-native content formats I value content that is thoughtful, purposeful, and built to last the kind that supports business goals while still sounding human. If you care about how a brand communicates, not just how often it posts, we’ll probably speak the same language.
Experience
Social Media Account Executive
Awgmen
1 yr 7 mos · Hyderabad
▸ Grew Instagram and LinkedIn engagement by 15% and interaction rates by 25% through data-driven content calendars, trending hooks, and audience-aligned copy. ▸ Managed a U.S.-based e-commerce client end-to-end: built and scaled their Etsy shop from 0 to 250 orders in under a year by optimising listings, running Google Ads, and refining product positioning. ▸ Contributed to a measurable increase in shop revenue by aligning Google Ads strategy with seasonal demand and optimising conversion-focused creative and listing copy. ▸ Produced high-performing Reels, carousels, and static posts in English and Hindi across lifestyle and tech verticals, strengthening cross-cultural brand voice. ▸ Monitored campaign analytics via Meta Ads Manager and Google Analytics, iterating on creative and targeting to continuously improve CPM and engagement rate.
Growth marketing associate
Apxor
1 yr 3 mos · India
▸ Led targeted digital campaigns that increased user engagement by 20% within 3 months, contributing directly to product adoption metrics. ▸ Wrote and published 15+ SEO-optimised blog posts that drove a 30% increase in organic website traffic and improved keyword rankings across core product terms. ▸ Designed marketing collateral in Canva for product launches, working cross-functionally with product and engineering teams to ensure on-brand, timely delivery. ▸ Built and maintained a content calendar aligned with product roadmap and growth milestones.
Digital Marketing Intern
IIDE - The Digital School
2 mos · Mumbai
▸ Devised a Quora content strategy that generated 50+ qualified leads and measurably increased brand visibility within one month. ▸ Authored SEO-optimised blog content that improved organic search rankings by 25% for target keywords.
Marketing And Business Development Intern
BRIK Partners
6 mos · Canada
Created social media content, generated over 100 leads daily, and presented reports to upper management.
Campaign Manager
Athma NGO
2 mos · Hyderabad, Telangana, India
Led a tree-planting initiative, managed volunteers, and increased project effectiveness by 25%.
Data entry
GLONUR®
3 mos
Met tight deadlines, enhanced team efficiency, and engaged in team-building activities.
Intern
EHNOTE
7 mos
Identified new business opportunities, contributed to a 30% increase in qualified leads, and drafted reports for strategic decision-making.
Fundraiser
Muskurahat Foundation
2 mos · Mumbai, Maharashtra, India
Executed marketing campaigns, identified potential donors, and raised $5000, surpassing targets by 20%.
Account Executive — Social Media & Digital Marketing
Awgmen
Oct 2024 – Present · Hyderabad, India
Grew Instagram and LinkedIn engagement by 15% and interaction rates by 25%; managed a U.S.-based e-commerce client end-to-end and scaled its Etsy shop from 0 to 250 orders in under a year; contributed to increased shop revenue through Google Ads strategy and conversion-focused creative; produced English and Hindi content across lifestyle and tech verticals; monitored campaign analytics using Meta Ads Manager and Google Analytics.
Digital Marketing Intern
IIDE
Jul 2023 – Aug 2023 · Hyderabad, India
Devised a Quora content strategy that generated 50+ qualified leads and increased brand visibility; authored SEO-optimised blog content that improved organic search rankings by 25% for target keywords.
Education
EThames College, Hyderabad
Bachelor of Business Administration - BBA, Business Administration and Management, General
2020 - 2023
Ethames Degree College
Bachelor of Business Administration, Marketing
Jul 2020 – Jul 2023