Monodip Pal

Freelancer - Apex Digital Solution

Kolkata (Bardhaman), West Bengal, IndiaDigital Marketing
4roles
38skills
3education

About

Results-driven digital marketing professional experienced in influencer marketing, brand promotions, performance marketing, paid media, audience targeting, remarketing, social media management, and conversion-focused campaign strategies.

Experience

Process Associate in the mortgage process of USA Texas

Octagon Software Pvt. Ltd.

2014-2019 · Kolkata

Digital Marketer - Freelancing

Local clients

Oct 2021 to Feb 2023

Worked for local clients.

Performance Marketing Executive

Reality Technology

May 2023 to Nov 2024 · Remote

Planned, executed, and scaled multi-channel performance campaigns across Google Ads, Meta Ads, and third-party ad networks including Evadav and ClickAdu; managed media buying, audience research, budget allocation, bid optimization, funnels, landing pages, and campaign KPI optimization.

Freelancer

Apex Digital Solution

Jan 2025 to Present

Managed performance marketing campaigns for iGaming brands, driving ROI and achieving business goals.

Education

WBSE

Madhyamik

2008

56%

WBHSE

Higher Secondary

2010

60%

D. Y. Patil University, Mumbai

Bachelor of Business Application (BBA)

2023-2025

First Class

Skills

Influencer MarketingBrand PromotionsPerformance MarketingGoogle AdsMeta AdsPaid Media BuyingAudience TargetingRemarketingSocial Media ManagementCampaign SetupCampaign ScalingConversion TrackingFunnel OptimizationSearch AdsDisplay AdsYouTube AdsNative AdsPop AdsPush AdsRetargetingAd Creative and CopywritingSEOEmail Marketing and AutomationOrganic Social Media GrowthInstagram Page ManagementLanding Page CreationData Analysis and ReportingA/B TestingGoogle AnalyticsGoogle Keyword PlannerCanvaFilmoraWordPressClickFunnelsConvertKitActiveCampaignChatGPTGemini