Koushik Kothari
Co-Founder & Social Media Strategist
About
Social media marketing manager with nearly 2 years of freelance and agency experience creating content, managing strategy, and driving measurable growth for 5+ client brands across food, lifestyle, jewellery, and cloud kitchen industries.
Experience
Co-Founder & Social Media Strategist
THEBRAINEFFECT
April 2024 – Present
Co-founded and runs a two-person creative marketing agency serving 5+ client brands across food, travel, jewellery, lifestyle, and cloud kitchen niches. Grew a travel and lifestyle creator account from 600 to 22,200 followers in 10 months, with a top Reel reaching 305K views and average Reel views of 25–30K. Grew a food and lifestyle brand from 5,000 to 7,500 followers in 30 days, generating 1.26M impressions, a 1,196% increase in non-follower reach, and a 95.5% increase in follower engagement. Launched three branded accounts from zero and handles pitching, proposals, pricing, portfolio development, and an Instagram chatbot for inbound lead qualification.
Inside Sales Executive
Tevatel
May 2024 – August 2024
Handled end-to-end client communication and lead qualification in a target-driven sales environment, developing persuasion, objection-handling, and negotiation skills.
Social Media Marketing Manager (Intern)
Viral & Exclusive Connect
December 2023 – March 2024
Produced and published social media content across multiple client accounts, maintained consistent posting cadence, tracked campaign analytics, and identified content formats and posting times that improved reach.
Education
DG Vaishnav College, Chennai
Bachelor of Business Administration (BBA)
2021 – 2024
Vivekananda Vidyalaya Senior Secondary School
Commerce with Marketing
2019 – 2021