Kamalesh Veeraragavan
Senior Digital Marketing Executive & SEO Specialist
About
Results-driven Digital Marketing Executive with 3+ years of hands-on experience in SEO, SEM, PPC, and Performance Marketing, including organic traffic growth, qualified lead generation, ROI-focused advertising, and learner training.
Experience
Senior Digital Marketing Executive & SEO Specialist
Pumo Technovation India
Nov 2025 – Present
Developed and executed SEO and digital marketing strategies to improve organic search visibility, website traffic, keyword rankings, and lead generation; conducted keyword research, competitor analysis, on-page, technical, and local SEO; planned and optimized Google Ads and Meta Ads campaigns using audience targeting, A/B testing, budget optimization, and conversion tracking; managed Google Analytics 4, Google Search Console, and advertising platform data; created SEO-friendly content, landing pages, blogs, and social media campaigns; monitored CTR, CPC, conversion rate, ROAS, organic traffic, keyword rankings, and lead generation; implemented AI-powered tools for content optimization, keyword research, campaign ideation, competitor analysis, and workflow automation.
Digital Marketing Executive
C-STERC Techno Science LLP
Jul 2024 – Oct 2025
Executed on-page, off-page, and technical SEO strategies, increasing organic website traffic by 40% in 6 months; optimized Google Ads campaigns, reducing CPC by 25% while maintaining lead volume; managed Meta Ads campaigns generating 100+ qualified leads per month at 3.5x ROAS; increased social media engagement by 60%; improved CTR by 18% through Google Analytics and Google Search Console optimizations; executed Mailchimp and Brevo email campaigns with 28% average open rate and 12% CTR; boosted Google My Business calls by 35%; created visual content using Canva and video content using CapCut.
Digital Marketing Executive
Trabliss Holidays
May 2024 – Jul 2024
Executed Meta Ads campaigns for travel packages, generating 60+ leads per month with a 4.2% CTR; optimized off-page and local SEO strategies; developed social media branding content for Instagram and Facebook, growing followers by 25% in 2 months.
Digital Marketing Intern (Off-Page SEO)
Infygain Technologies
Oct 2023 – Mar 2024
Executed off-page SEO strategies including high-authority link building, directory submissions, and guest posting; built 200+ quality backlinks per month; monitored backlink profiles using Ahrefs and SEMrush; boosted keyword rankings for 30+ target pages through anchor text and internal linking optimization.
Education
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MBA, Finance & Digital Marketing
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B.Com, CA