About
Data-driven performance marketing professional with 3+ years of experience managing high-budget digital advertising campaigns across Meta, Google, and LinkedIn, with expertise in acquisition strategy, campaign optimization, CRM management, and performance analytics.
Experience
Marketing Manager
Propearth Corporation LLP
Nov 2024 - Present
Planned and executed digital campaigns for multiple real estate projects across Meta, Google, and LinkedIn. Developed campaign strategies based on project objectives, target audience behavior, and market trends. Coordinated with design and content teams for ad creatives, landing pages, and marketing communications. Managed CRM operations through B2B Bricks CRM, including lead tracking, lead allocation, and sales follow-up coordination. Maintained lead databases and campaign lead flows, analyzed campaign data, prepared performance reports, and assisted in scaling high-performing campaigns.
Marketing Executive
Modak Media Marketing Agency (Startup)
Nov 2023 - Oct 2024
Managed and executed digital advertising campaigns for clients across beauty, ecommerce, and education sectors. Planned Meta and Google Ads campaigns based on client goals, audience targeting, and campaign objectives. Coordinated with creative teams for ad copy, creatives, and promotional content. Monitored campaign performance, optimized ads, maintained reporting, and supported improvements in brand visibility, engagement, and conversions.
Full Stack Developer
Billdesk
June 2021 - Oct 2023 · Andheri
Developed and maintained Java-based applications using Core Java and J2EE. Designed and implemented RESTful APIs, worked with SQL databases, fixed bugs, enhanced modules, and improved application performance. Collaborated with cross-functional teams, participated in code reviews, performed unit testing and debugging, integrated third-party APIs, and worked in an Agile/Scrum environment using Git.
Education
Saraswati College of Engineering, Kharghar
B.Tech, Information Technology
C-DAC
Post Graduate Diploma, Advanced Computing
IIDE - The Digital Business School, Andheri
PCDMS, Professional Certification in Digital Marketing & Strategy