Anirudh Bhadwal
Social Media Manager & Creative Lead
About
Results-driven Social Media Manager, Video Editor, and Digital Marketing Specialist with 5+ years of experience helping brands grow through strategic content, storytelling, and performance-driven marketing. Skilled in managing social accounts, producing high-quality video content, and running campaigns that drive engagement and brand awareness. Contributed to generating 800M+ organic views across social platforms while working with businesses, creators, and global brands including Mercedes-Benz and Mall of Emirates.
Experience
Social Media Manager & Creative Lead
NRD Creatives (formerly Viral Whiz)
Sept 2021 – Present · Calgary, AB
Generated 800M+ organic views across Instagram, Facebook, TikTok, and YouTube; led a team of editors and videographers producing content for Mercedes-Benz, Mall of Emirates, and Cillionaire; owned end-to-end content strategy including planning, scripting, filming, editing, publishing, and performance analysis; developed social media strategies and content calendars; coordinated marketing campaigns; analyzed campaign performance to optimize results.
Digital Marketing & Social Media Manager
Rayup Real Estate
Freelance
Managed the full social media presence, including content creation, scheduling, and brand consistency; produced and edited real estate listing videos; designed marketing campaigns; partnered with agents to improve online engagement and visibility.
Social Media Manager & Content Creator
Spice Bros
Freelance
Managed Instagram and Facebook content; produced food photography and promotional videos; edited Reels and short-form content; developed campaigns that increased customer engagement; maintained consistent brand identity across social platforms.
Freelance Video Editor & Content Creator
Independent
Jan 2021 – Present
Edited promotional videos, Instagram Reels, YouTube content, and podcasts for businesses, creators, and brands; delivered post-production services including color grading, motion graphics, sound design, and thumbnail creation; optimized content for platform-specific formats.