Keerthana Nandakumar
Marketing Campaign Manager
About
Results-driven Social Media Executive with 5+ years of experience in social media marketing, content creation, and campaign management across Instagram and Facebook. Experienced in social media optimization, media planning, Meta Ads, performance analysis, international client accounts, and cross-functional collaboration.
Experience
Marketing Campaign Manager
Artist Partners, Australia
Sep 2024 – Present · Remote
Manage end-to-end Meta ad campaigns across multiple client accounts, including setup, execution, and performance monitoring. Develop and execute media planning strategies for awareness, engagement, and lead generation campaigns. Analyze social media performance metrics to optimize campaign effectiveness. Create weekly and monthly performance reports with actionable insights. Conduct competitor and market research, coordinate with creative and social media teams, maintain lead tracking systems, and collaborate with international clients and remote cross-functional teams.
Social Media Manager
Futurizeu Educonsultant Pvt Ltd
Oct 2022 – Aug 2024
Led social media management across Instagram and Facebook, driving 40% growth in audience engagement. Developed monthly content strategies and calendars, created social media content using Canva, managed Meta ad campaigns, monitored campaign performance, prepared weekly and monthly reports, conducted competitor analysis and trend research, managed community engagement, and kept current with platform updates and social media best practices.
Digital Marketing Consultant
Reliance Foundation Skilling Academy (Skill India - NSDC)
Jun 2020 – Sep 2022
Planned and executed social media strategies across Instagram and Facebook aligned with brand and business goals. Created content calendars and creatives using Canva, managed posting schedules through Meta Business Suite, monitored Meta ad campaigns with audience targeting and budget allocation, analyzed performance metrics, prepared reports, conducted market analysis, and collaborated with internal teams to align digital campaigns with marketing objectives.