Vijay Kothari
Trade Marketing Lead – North
About
Retail and trade marketing professional with 10+ years of experience across mobile phones, consumer electronics, and FMEG brands.
Experience
Trade Marketing Lead – North
HP India Sales Pvt. Ltd. (via V5 Management Resource)
April 2019 – Present · North region
Plan and execute BTL activation calendars across print, PC, laptop, and accessories categories; develop and deploy POP/POSM; maintain retail hygiene; manage agencies and vendors; lead exclusive store rollouts; conduct market research and competition analysis; own budget planning and ROI tracking.
Marketing Manager – North India
Syska LED Lights Pvt. Ltd.
April 2015 – May 2019 · North India
Drove trade marketing initiatives across wholesalers, retailers, and distributors; built brand visibility through in-shop branding and media promotion; planned BTL activities, product launches, and store launches; managed events and exhibitions; rolled out exclusive Syska LED Lights lounges; owned budget management and ROI delivery.
Regional Marketing Officer – North (Mobile Phones)
Samsung India Electronics Ltd. (via Manpower Group)
April 2013 – February 2015 · North region
Planned and executed new mobile phone store launches and exclusive-store expansion; supported handset and product launches; managed agencies, vendors, marketing collateral, planograms, and store hygiene; analyzed sales, volume, and footfall trends; partnered with retail partners and sales teams; delivered regional marketing reporting.
Marketing Executive
Group Concorde (RED Express)
July 2010 – April 2013
Led marketing initiatives and end-to-end vendor management; created content for online journals, classifieds, mailers, and social media; developed branding and positioning budgets; tracked competitor activity; supported teaser videos and HTML mailer campaigns; converted B2B leads and managed channel partner marketing requirements.
Education
Global Business School and Research Center, Pune (D. Y. Patil University)
MBA, Marketing
2009
Kumaun University, Nainital
B.Com
2007
60%
C.B.S.E Board
Intermediate, Physics, Chemistry, Math
2004
64%
C.B.S.E Board
Matriculation, Science
2002
70%