Digital Marketer
Aspiring digital marketing professional with expertise in SEO, Meta Ads, social media marketing, and web analytics using GA4. Skilled in targeted ad campaigns, website content optimization, and persuasive ad copy to drive traffic, engagement, and qualified leads.
Taj Santa Cruz
Jun 2024 – Aug 2024 · Mumbai
Communicated with clients regarding banquet and event requirements; managed event bookings and follow-ups; prepared invoices and Excel reports (F.O.D).
Square Yards
Oct 2024 – Dec 2024
Generated property leads through cold calling; managed client meetings and property showings.
Bachelor of Management Studies, Marketing
2022 - 2025
HSC
2020 - 2022
Conducted market and keyword research to identify growth opportunities for a WordPress website structure; executed on-page technical SEO, meta tags, heading architecture, and content planning; planned a multi-month backlink and content strategy to improve search engine visibility.
Created a full-funnel Google Ads strategy across Search, Display, and Video campaigns; performed audience segmentation, keyword research, and competitor analysis; designed ad creatives, extensions, and targeting methods to capture leads and drive conversions.
Planned and executed a three-month integrated social media marketing campaign across Instagram, Facebook, and LinkedIn using organic and paid tactics; crafted targeted ad copy, visual assets, and content calendars focused on audience engagement and brand recall.
Analyzed e-commerce performance and user behavior data using Google Analytics 4 to identify sales-funnel drop-off points; designed conversion-focused landing page concepts and user journey flows to improve lead-to-sale velocity.