About
Marketing professional with 2.5+ years of hands-on experience executing multi-channel campaigns across email, WhatsApp, and push notifications, managing customer lifecycle communication, and running A/B-tested campaigns.
Experience
Marketing Executive
Via.com an Ebix Travel Initiative
Nov 2024 – Present
Planned and executed daily A/B-tested email campaigns for segmented user bases; ran WhatsApp, push notification, and Meta Ads campaigns; built behavioral segments and automated onboarding, drop-off, and reactivation journeys; created campaign copy and creative assets; led multi-channel promotion for Meet the Expert events across four cities.
Marketing Intern
Via.com an Ebix Travel Initiative
May 2024 – Oct 2024
Created weekly promotional creatives in 12 languages; executed Facebook advertising campaigns to enroll travel partners; produced promotional content and videos; executed segmented promotional email campaigns using Netcore and Stripo.
Senior Editor
Jsan Media
July 2022 – June 2023
Wrote and edited content, managed a team of four members, created marketing content, and collaborated with cross-functional teams to develop and execute publishing strategies.
Education
Chitkara University, Chitkara Business School
MBA, Marketing
2023 – 2025
Bareilly College, Mahatma Jyotiba Phule Rohilkhand University
Bachelor of Commerce
2019 – 2022