Rajesh
Marketing and research professional specializing in B2B lead generation, digital marketing, and CRM-based pipeline management
About
Marketing and research professional with experience in B2B lead generation, digital marketing, prospect research, CRM-based pipeline management, SEO, audience targeting, and performance reporting.
Experience
Marketing Executive — B2B Marketing
Metalco Extrusion Global LLP
Conducted prospect research and intelligence gathering, including in-person client visits, to identify and qualify B2B leads for aluminium extrusion products. Conducted phone outreach and follow-ups; built and maintained Excel databases of customer contacts, enquiry logs, and order follow-ups. Attended trade shows and exhibitions, prepared weekly and monthly outreach and pipeline reports, and coordinated with sales to prioritise follow-ups and improve targeting.
B2B Marketing Executive — Lead Generation
Infinity Learn
Executed B2B lead-generation campaigns producing 1,000+ qualified leads per month through outbound calling, database outreach, and targeted prospecting. Managed the full B2B lead lifecycle from prospecting and qualification through nurturing and sales handoff using CRM tools. Researched target accounts and decision-makers, tracked lead volume, conversion rate, and cost-per-lead, and collaborated with sales to improve lead-to-conversion rates.
Marketing Intern
Bengaluru-Based Organisation
Conducted market research and competitor analysis, supported digital campaign execution and audience segmentation, applied SEO best practices, created Canva-based visual assets, and analysed customer data to develop retention and engagement strategies.
Finance Intern
Sri Balaji TVS Company Pvt. Ltd
Prepared monthly MIS reports, cash flow statements, and financial summaries for management reporting and audit documentation. Managed accounts payable and receivable workflows and bank reconciliations using Tally ERP, with a focus on accurate data entry and validation.
Education
Bengaluru North University
Master of Business Administration (MBA), Finance & Marketing
2023–2024
Vijayanagar Sri Krishnadevaraya University
Bachelor of Business Administration (BBA), Marketing
2019–2022