Varshini Chitralu

Catalogue Specialist

Marketing and Supply Chain Management
3roles
15skills
4education
1credentials

About

MBA graduate specializing in Marketing and Supply Chain Management, with experience in catalogue operations, research, lead generation, digital marketing, data validation, and quality assurance.

Experience

Research Intern

CESS

Sep 2023 – Nov 2023

Researched the role of women entrepreneurs in preserving, promoting, and modernizing traditional Indian handmade textiles; analyzed primary and secondary research data; developed a strategic report based on actionable insights; explored textile evolution from ancient to modern enterprises.

Lead Generation Intern

Champions

Jul 2025 – Sep 2025

Applied lead generation strategies including cold calling, email campaigns, and prospect outreach; used cloud technologies and CRM systems to streamline operational processes and data management; applied digital marketing strategies to improve reach and audience engagement.

Catalogue Specialist

Amazon [Payroll: Russell Tobin]

May 2026 – Oct 2026

Managed high-volume global case queues for regulatory compliance and data integrity of driver documentation; analyzed case files to identify discrepancies and suspicious entries; maintained verification logs and case management software; collaborated with internal departments to resolve documentation issues; improved record accuracy through systematic reviews; delivered audit reports and streamlined case management workflows.

Education

AIMS IBS

MBA, Marketing | Supply Chain Management

2025

7.27 CGPA

Davanagere University

B.Com

2023

7.88 CGPA

Don Bosco PU College

PUC

2021

76.83%

Don Bosco School

SSLC

2019

79.68%

Skills

Data ValidationQuality AssuranceMarketing funnelPowerPoint for business storytellingLead GenerationCold callingEmail campaignsProspect outreachDigital marketingCRM systemsCustomer behavior analysisFinancial modelingCompetitive benchmarkingData analysisDocumentation compliance

Projects

D-Mart Consumer Behavior Analysis

Analyzed D-Mart buying behaviors, product feature interests, and consumer insights to identify market trends and inform sales strategies in Bengaluru; found that 86.3% of customers were middle-income, supporting targeted marketing.

Koski Market Expansion Analysis

Investigated market expansion strategies in the Indian fashion industry; used financial modeling to project revenue growth and identify drivers associated with a 30% increase in market share.

Giva Customer Engagement Analysis

Analyzed Giva's product strategy using competitive benchmarking to identify opportunities for market differentiation, enhanced brand loyalty, and sales growth.