Social Media Marketing Manager
Hands-on Marketing Strategist with 1.5+ years building social presence, executing campaigns and producing end-to-end content for India Post's Baramulla Postal Division. Experienced across strategy, scripting, shooting, editing, colour grading, publishing, analytics and enquiry-focused campaigns.
India Post, J&K Postal Circle — Marketing Wing, Baramulla Postal Division
Jan 2026 – Present · Baramulla, Jammu & Kashmir, India
Owns the division's end-to-end digital marketing and content process. Develops content strategy from brief through research, scripting, shot lists and pre-production; shoots and presents on camera; edits and colour-grades footage; designs social graphics and posters; manages Instagram, Facebook and YouTube publishing; tracks analytics and iterates content; coordinates campaigns and external shooting teams; applies Meta and Google Ads for targeted enquiry-focused campaigns; and produces AI-assisted and UGC-style content. Produced a Kashmiri-language reel with 200,000+ views, approximately 5,000 shares, 167 reshares, approximately 3,200 likes and 107 comments.
Bachelor of Arts, Political Science and Anthropology
Jul 2025 – Present; 3rd Semester
Class XII, PCMB
88%; Zone Topper
Class X
2021
99.8%; Valley Topper
Conceptualised and executed the Baramulla pilot for a nationwide campaign, including scripting, shoot coordination, student participation and post-production. Featured in the June edition of Dak Samwad and recognised by Mohd. Azam Khan, Deputy Marketing Officer, India Post, Dak Bhawan, New Delhi.
Coordinated local production for the national postcard-based digital-detox campaign with a dedicated shooting team.
Sole owner of marketing and campaigning for a major India Post philately exhibition in Baramulla, covering strategy, promotional content, social visibility and campaign execution.
Independently researched, scripted, shot and edited a long-form documentary about Jammu & Kashmir's first postwoman.
Built a customer-facing web tool to help users calculate India Post investment and savings schemes as a self-directed side project.
Produced practical explainer content guiding customers through the India Post eKYC process.