Y Sai Charan

Google Ads Associate Consultant

Hyderabad, TelanganaDigital Marketing

3roles

51skills

1education

2credentials

About

Performance Marketing professional with 2+ years of professional experience spanning Google Ads consulting, CRM operations, customer engagement and digital support. Experienced in supporting Search, Display, Shopping, Video and Performance Max campaigns, analysing campaign performance, identifying optimisation opportunities and providing data-driven recommendations aligned with client objectives.

Experience

Google Ads Associate Consultant

Marketstar

July 2024 - July 2026 · Hyderabad, Telangana

Managed a portfolio of 50+ Google Ads advertisers; audited and optimised 25–30 campaigns monthly across Search, Display, Shopping, Video and Performance Max; analysed CTR, CPC, CPA, conversion rate and ROAS; supported adoption of Performance Max, automated bidding and AI-powered Google Ads solutions, contributing to up to 15% CPA improvement across selected campaigns; maintained client relationships through data-driven consultations and collaborated with internal support and specialist teams.

Student Information Officer

Gus Education

Aug 2022 – Sep 2023 · Hyderabad, Telangana

Managed 100+ student interactions weekly across email, phone and chat; used HubSpot CRM to manage customer records and enquiries; processed 300+ student requests and records monthly; executed bulk email communications and coordinated student schedules using Excel, Google Sheets and internal scheduling systems.

Customer Service Executive

Examity India Online Proctoring LLP

Mar 2021 – Aug 2022 · Hyderabad, Telangana

Managed 150+ customer interactions weekly across email, calls and digital support channels; used HubSpot CRM to record interactions, track cases and manage customer follow-ups; resolved 300+ support cases monthly; identified recurring customer issues and supported digital customer-experience and process improvements; collaborated with technical teams to resolve escalations.

Education

Rabindranath Tagore University

Bachelor of Computer Applications (BCA)

2025

Skills

Performance MarketingGoogle AdsPPCSearchDisplayShoppingVideoPerformance MaxKeyword StrategyBid OptimisationConversion OptimisationCampaign AuditsHubSpot CRMLead ManagementContact ManagementCustomer LifecycleLead NurturingCRM ReportingEmail CommunicationWorkflow AutomationCampaign Performance AnalysisCTRCPCCPAConversion RateROI / ROASMicrosoft ExcelGoogle SheetsPerformance ReportingData AnalysisPaid SearchPaid MediaDigital Campaign StrategyCustomer AcquisitionFunnel OptimisationSEO FundamentalsConversion Rate OptimisationEmail MarketingCRM PlatformsMicrosoft OfficeGA4Google Tag ManagerLooker StudioPower BIMeta Ads ManagerSEMrushCanvaArtificial IntelligenceChatGPTGeminiClaude

Projects

Lead Generation & CRM Automation

Designed an end-to-end lead-generation workflow connecting Google Ads, landing page, lead capture, HubSpot CRM, lead qualification, automated follow-up and performance reporting. Configured HubSpot CRM to organise contacts, define lifecycle stages and manage lead progression; created a lead-nurturing workflow; developed performance tracking for leads, cost per lead, conversion rate and campaign performance; analysed the customer journey from advertisement interaction through conversion.