Digital Marketing professional with hands-on experience in SEO, SEM, social media management, website optimization, paid advertising, content strategy, and email marketing.
APD Groups
Sep 2025 – Present
Planned and executed Meta Ads campaigns for brand awareness and lead generation; created and managed social media, blog, and email newsletter content; conducted on-page SEO including keyword optimization, meta tags, and internal linking; managed segmented email marketing campaigns with A/B testing; developed blog content to increase organic traffic; led on-page SEO, content strategy, and social media promotion for an external client project.
Why Global Services
Jun 2024 – Aug 2025
Executed and optimized social media campaigns across Instagram, Facebook, and LinkedIn; implemented keyword research and on-page SEO; assisted with Google Ads and Meta Ads Manager campaigns; collaborated on campaign strategy and content ideation; supported email marketing campaigns to improve open rates and audience engagement.
Diploma in Mechanical Engineering (DME), Mechanical Engineering
Year of Passing: 2021
Percentage: 75%
Higher Secondary (12th Grade)
Year of Passing: 2019
Percentage: 70%
Managed a new Meta Ads account with a ₹10,000 monthly budget using two 15-day test-and-optimize cycles. Tested audiences, creatives, and placements, driving 15+ leads per day within 10 days while maintaining CPL between ₹80–₹120. Tools: Meta Ads Manager, Meta Business Suite, Meta Pixel, Canva, Google Sheets/Excel.
Conducted a full on-page SEO audit and diagnosed Core Web Vitals issues. Improved mobile page speed score to 90+ through image optimization, CSS/JS minification, browser caching, and reduction of render-blocking resources. Tools: Google Search Console, PageSpeed Insights, GTmetrix, Yoast SEO/RankMath, Screaming Frog, Google Analytics.
Built a content strategy and posting calendar for Instagram Reels, scheduled posts for peak engagement hours, and tracked views, engagement, and shares to refine content formats. Tools: Meta Business Suite, Canva, CapCut, Instagram Insights, Later/Buffer.
Set up automated WhatsApp and email workflows in Brevo, segmented contact lists by customer behavior, and tracked open rates, click rates, and responses to refine messaging and timing.
Planned and wrote content across the Relda India e-commerce website, including the homepage, About Us, product categories, product pages, and policies. Structured content using SEO best practices and maintained consistent brand tone. Tools: Google Docs, Google Keyword Planner, Yoast SEO/RankMath, Grammarly, Canva.