Shalini Shalini

Sr Digital Marketing Executive

New Delhi, IndiaDigital Marketing
4roles
19skills
2education

About

Digital marketing professional experienced in SEO, social media optimization and marketing campaigns, with expertise in WordPress, Google Analytics, Google Ads, Canva and lead generation.

Experience

Sr Digital Marketing Executive

Ruposa Solutions Pvt Ltd

12/2020 - 01/2025

Managed and optimized WordPress websites, improving site performance by 80%. Implemented SEO strategies that increased organic traffic by 80%, executed SMO and SMM campaigns that grew engagement by 70%, generated qualified leads with an 85% conversion-rate increase, and led SEO, social media and paid advertising initiatives across real estate, EdTech, IT, agency and HR award domains.

HR, Web Designer, SEO Team

SNS System Pvt. Ltd.

08/2019 - 02/2020

Handled HR activities, web designing and SEO work.

SEO Executive

Research Infotech Investment Advisors

08/2018 - 08/2019

Worked as an SEO Executive.

SEO Executive

Research Panel Investment Advisors

08/2017 - 08/2018

Performed on-page and off-page optimization, social media work and forum posting.

Education

Jiwaji University, Gwalior

MBA/PGDM, Information Technology

2017

Grade: 8/10

Jiwaji University, Gwalior

B.Com, Commerce

2015

Grade: 60%

Skills

Campaign ManagementGoogle Search ConsoleCanvaAhrefsSemrushLead GenerationLink BuildingSEMDigital MarketingGoogle AdWordsGoogle AnalyticsHTMLWordPressOn-Page OptimizationSMMKeyword ResearchGoogle Webmaster ToolsSMOSEO