Swapnil Urkude
Digital Marketing Executive
About
Performance marketer with 1 year of experience managing end-to-end Meta and Google Ads campaigns for a healthtech brand, with expertise in creative testing, funnel optimization, lead generation, and data-driven budget allocation.
Experience
Digital Marketing Executive
Habuild Healthtech Pvt. Ltd. (Habit Yoga)
1 Year · Nagpur, Maharashtra
Owned end-to-end Meta and Google Ads execution for yoga challenge registrations; managed ₹25L+ in cumulative ad spend and generated 1L+ leads. Reduced CTWA campaign CPL from ₹14.49 to ₹7.31 and website funnel CPL from ₹14.35 to ₹2.04, while improving CTR from 1.97% to 5.85%. Ran 10+ creative variations per campaign, developed pain-point targeting strategies, analyzed campaign performance, recommended budget allocations, resolved attribution gaps, investigated Meta Pixel/CAPI/fbclid tracking issues, and optimized WhatsApp conversion funnels.
Performance Marketing Analyst Habuild Healthtech Pvt. Ltd. (Habit Yoga) | Nagpur – Present
Habuild Healthtech Pvt. Ltd.
1 yr 3 mos · Nagpur, Maharashtra, India
Managing paid media for one of India's fastest-growing online wellness platforms — 1.4 crore+ community members, Nagpur-based, nationally distributed. Meta Ads: Planned, launched, and optimised campaigns across CTWA (Click-to-WhatsApp), Leads, and Sales objectives for free 14-day and 21-day yoga challenges. Managed multiple campaign types simultaneously — Engagement, Leads, and Sales — with a consistent focus on CPR DB (cost per real database lead) over platform-reported metrics. — Identified CTWA format as 15x more cost-efficient than leadform campaigns through systematic A/B testing (₹8.90 vs ₹133 CPR DB) — Flagged and escalated ₹1.73L spend with zero DB attribution in ret_purchase campaign, driving a pixel audit — Tracked creative-level performance daily; identified fatigue signals before CPR deterioration Google Ads: Managed Search, Performance Max (PMax), and App Promotion campaigns. Conducted keyword-level analysis across ad groups — isolating high-spend, low-return keywords ("yoga poses", "Yoga generic") and redirecting budget to efficient channels. — PMax delivered 1,04,894 DB leads at ₹5 CPR — identified as highest-efficiency campaign — Recommended 10x budget increase on branded "Habuild" keyword (₹20 CPR DB vs ₹86–267 for generic terms) Reporting & Analytics: Built a dual-tracking system comparing platform conversions (Meta/Google) vs actual DB leads — weekly, with campaign-level reconciliation. Prepared performance dashboards and weekly PPT decks for management review.
Session Backend Team at Habuild
Habuild
2 yrs 7 mos · India
CRM executives formulate and implement strategies to attract and retain customers, strengthen brand loyalty, and expand the company's reach. They leverage CRM systems to manage customer relationships and address complaints, resolving issues or escalating them as needed. Furthermore, they employ problem-solving skills to tackle potential challenges that could adversely affect the business.
Education
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Bachelor of Vocational Course (B.Voc)
VMV Commerce JMT Arts JJP Science College, Wardhaman Nagar, Nagpur
Bachelor of Vocational, Fine/Studio Arts
Jul 2019 - Jan 2022
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
B.VOC, Advertising
2019 - 2022