Healthify Brand Report
Developed and presented a comprehensive brand report for a conceptual brand addressing elderly nutrition, applying advertising types, functions, and brand personality principles.
Yashika Lal
PGDM Marketing graduate with internship experience in marketing, operations, sales, and business development
Marketing, Sales and Operations
4roles
24skills
4education
12credentials
About
Marketing professional with a PGDM in Marketing and internship experience across B2B sales, business development, digital marketing, e-commerce operations, logistics, and customer service.
Experience
Business Development Intern – B2B Sales
Alter Foods Private Limited
April 2025 - May 2025 (2 months) · Mumbai
Built and nurtured B2B partnerships by identifying potential clients, initiating engagement, and fostering relationships. Managed complete deal execution cycles from lead generation and proposal creation through commercial negotiation and contract finalization.
Marketing & Operations Intern
Natureship Foods Private Limited
April 2024 - June 2024 (2 months) · Mumbai
Studied operational efficiency, marketing strategies, and customer satisfaction; analyzed social media performance and supported influencer marketing. Managed Amazon e-commerce operations, product listings, order processing, shipping coordination, tracking, sales and GST records, logistics coordination, and operational reporting.
Sales & Marketing Intern
Shoppers Stop
December 2023 · Inorbit Mall, Malad
Assisted customers in the women's apparel section, provided personalized recommendations, and used sales techniques to increase customer engagement and support purchases.
Active Member
MarkX Committee – Marketing Magazine Committee at N.L. Dalmia
2023
Contributed to publication of editions including “METAVERSE”.
Education
N. L. Dalmia Institute of Management Studies & Research, Mumbai
PGDM, Marketing
2025
6.5/10
VMV Commerce JMT Arts & JJP Science College, Nagpur
B. Com
2021
9.06/10; Rashtrasant Tukadoji Maharaj Nagpur University (RTMNU)
Wani Public School & Junior College, Wani
Class 12th
2018
86.92%; Maharashtra State Board of Secondary & Higher Secondary Education, Pune
St. Anne’s Public School, Warora
Class 10th
2016
8.4/10; CBSE
Skills
MS ExcelMS WordPowerPointAmazon Marketplace ManagementEnviaBigshipCanvaGoogle WorkspaceLead GenerationB2B SalesClient AcquisitionCRMCustomer ServiceRelationship BuildingDigital MarketingSocial Media MarketingInfluencer MarketingInventory ManagementOrder ManagementSupply Chain ManagementOperational EfficiencyCustomer Feedback AnalysisSales RecordsShipping and Logistics
Projects
Storytelling with Data using Tableau
Developed interactive dashboards and visualizations to convey analytical insights.
AMUL STP Strategy Analysis
Presented an analysis of AMUL’s segmentation, targeting, and positioning strategy within the FMCG market.
Parmalat Scandal Case Study
Presented a case study analyzing one of Europe’s largest corporate frauds and its governance implications.
Consumer Buying Behavior Towards Cars
Researched psychological factors influencing consumer buying behavior toward car purchases.
Digital Transformation and Customer Experience in Retail Banking
Conducted and presented final research on digital transformation and its impact on customer experience in the retail banking sector as part of the PGDM curriculum.