Ramya's Hotel Group SEO
Improved overall website traffic by 10x and conversion rate by 10x; achieved rankings for hotel and tourism-related keywords, including Google SERP and AI Overview visibility.
Sundaram
Search Marketing Lead (SEO & SEM)
Tiruchirappalli, Tamil Nadu, IndiaDigital marketing
1roles
22skills
1education
1credentials
About
A results-driven SEO & Google Ads manager with over 7 years and 10 months of extensive experience in digital marketing. Successfully managed SEO strategies for 15+ clients across diverse industries, delivering measurable organic growth and improved search rankings. Expert in Google Ads campaign management for B2B, educational, and real estate industries.
Experience
Search Marketing Manager & Specialist
Internest
May 2018 - March 2026 · Tiruchirappalli, Tamil Nadu, India
Increased organic traffic by an average of 10x for E-commerce, B2B & Hotel Industry clients through strategic SEO implementation and impact in AI overview & GEO results. Managed Google Ads budgets exceeding more than INR 5 Lakhs annually with consistent ROAS / conversion rate improvement of 30% for education industries and real estate industries. Optimized 100+ Google Business Profiles, achieving 85% increase in local search visibility. Implemented review management systems that improved average client ratings from 3.7 to 4.6 stars for Hospital. Reduced avg CPC by 30% through continuous A/B testing and campaign optimization for real estate & educational clients.
Education
Dr Mahalingam College of Engineering & Technology
B.Tech, Information Technology
2014 - 2018
Skills
On Page SEOAI SEO & Off Page SEOTechnical SEO & Keyword ResearchLocal SEOSearch AdsDisplay & HTML5 AdsGoogle Analytics 4 & Search ConsoleAI SEOOff-page SEOTechnical SEOKeyword researchDisplay AdsHTML5 AdsGoogle Analytics 4Google Search ConsoleGoogle AdsPMax AdsYouTube AdsA/B testingGoogle Business Profile optimizationReview managementGEO
Projects
AMMAN-TRY TMT Bar Manufacturer
Improved overall website traffic by 3x and conversion rate by 3x, generating 13 high-quality leads per month through SEO and Google Ads.
BG Naidu Sweets E-commerce SEO
Improved website traffic by 3x, ranked 65+ products with AI Overview impact, and improved e-commerce sales by 4x.
Ponni Delta Google Ads
Managed INR 11 lakhs+ in ad spend over 3 years, generating 1,000+ leads, 70+ site visits, and 10x ROAS for 1, 2, and 3 BHK apartments.
Sowdambikaa Group Google Ads
Managed advertising for six schools and one college, with INR 8 lakhs+ in ad spend over four years and 900+ quality leads received.