About
Digital marketer with experience in SEO, social media marketing, paid advertising, PPC campaigns, email marketing, and content marketing. Skilled in analyzing performance metrics and optimizing campaigns to improve brand visibility, engagement, lead generation, and conversions.
Experience
SEO Executive
Social Media Curve
2023-01 – 2023-06
Optimized website structure and content to improve search engine visibility; conducted market research and competitor analysis; assisted with content writing and keyword implementation for blogs and websites.
Digital Marketing Executive
Cladd Recliner
2023-12 – 2024-05
Managed social media campaigns, influencer marketing, competitor analysis, and paid advertising strategies. Conducted keyword research, Google Ads optimization, and SEO site audits to improve website performance and measurable results. Managed Instagram, Facebook, YouTube, LinkedIn, and Google My Business; created content calendars and executed organic and paid campaigns; analyzed performance metrics to improve brand visibility, engagement, lead generation, and conversions.
Social Media Executive
Prime Academy / Prime IVF
2025-04 – 2026-02
Social Media Specialist
Tribe And Tales
2026-05 – Present
Managed social media accounts for multiple clients across diverse industries; created and executed content strategies tailored to brand goals and target audiences; developed content calendars, designed posts and reels, managed community engagement, coordinated with designers and content creators, and analyzed performance metrics to optimize reach, engagement, and lead generation.
Social Media Marketing Specialist
TribeAndTales
4 mos · Canada
Professional development
Career Break
3 mos · New Delhi, Delhi, India
Performance Marketing Course
Social Media Manager
Prime IVF
11 mos · Gurugram
Digital Marketing Specialist
Research4Insights LLC
10 mos
Digital Marketing Executive
CLADD! Recliners
6 mos · India
Developed and implemented digital marketing campaigns across Google Ads, Facebook, Instagram, and LinkedIn.Managed social media presence, increasing engagement and brand awareness through targeted content strategies.Optimized website content and blogs for SEO, improving organic search rankings and traffic.Created and executed email marketing campaigns to nurture leads and retain customers.Analyzed marketing performance metrics, provided insights, and optimized campaigns for better ROI.Collaborated with designers and content creators to develop engaging marketing materials. Stayed updated with industry trends to enhance digital marketing strategies.
Search Engine Optimization Executive
Social Media Curve
6 mos · India
Conducted keyword research and implemented on-page and off-page SEO strategies to improve website rankings.Managed SEO audits, analyzed website performance, and optimized content for search engines.Developed and executed link-building strategies to increase domain authority. Collaborated with content and social media teams to enhance organic reach and engagement. Monitored and analyzed website traffic, rankings, and conversion rates using Google Analytics and SEO tools.Stayed updated with the latest SEO trends, Google algorithm updates, and best practices
Education
DPS R.K. Puram
12th
2018 – 2019
IGNOU
Bachelor of Science
2020 – 2025
Digiperform
Certification Of Masters, Digital Marketing
Jun 2023 - Jun 2025
Indira Gandhi National Open University
Bachelor of Applied Science - BASc, Chemistry
Jul 2019 - Jul 2023