Joseph anand
FREELANCE DIGITAL MARKETING STRATEGIST
About
Results-driven Digital Marketing Consultant with more than 5 years of experience in developing and executing successful marketing strategies. Expertise in campaign management, marketing automation, and performance analysis. Proven track record of driving growth and enhancing brand visibility for diverse clients.
Experience
Campaign Manager
Holy Creatives
Feb 2022 - Present · Freelance
Developed and executed digital marketing campaigns for clients across various industries. Managed budgets and optimized campaigns to achieve maximum ROI. Analyzed performance data and provided actionable insights to clients.
Digital Campaign Manager / Marketing Automation Specialist
XYZ Solutions
Jan 2020 - Jan 2022 · Chennai
Led a team of 5 in planning and executing digital marketing strategies. Implemented marketing automation workflows to enhance customer engagement. Increased lead generation by 30% through targeted campaigns.
Creative Technologist / Senior Content Lead
ABC Corp
Jun 2018 - Dec 2019 · Chennai
Collaborated with creative teams to develop engaging content for digital platforms. Spearheaded the launch of a new product line, resulting in a 25% increase in sales. Conducted market research to identify emerging trends and opportunities.
Campaign Manager
Apex Laboratories Pvt Ltd
Feb 2022 - Apr 2026 · Chennai
Managed Google Ads, Meta Ads, and LinkedIn advertising campaigns; increased lead generation and conversion performance; implemented A/B testing and audience segmentation; managed advertising budgets and campaign reporting; optimized marketing ROI through performance tracking.
Digital Campaign Manager / Marketing Automation Specialist
Biomicron Pharma
Jun 2019 - Dec 2021
Developed marketing automation workflows; managed paid media campaigns; built lead nurturing funnels and customer journeys; improved campaign efficiency through automation systems; enhanced customer engagement through targeted marketing.
Creative Technologist / Senior Content Lead
Oriens Global Marketing
Jan 2015 - May 2019
Led creative marketing campaigns and social media promotions; developed digital branding strategies; conducted market research and competitor analysis; managed content marketing initiatives; improved social media engagement and brand visibility.
Education
University of Madras
B.A., Marketing Management
2014 - 2017