Nikhil Ratra

Performance Marketer

New DelhiDigital marketing
3roles
26skills
3education

About

Data-driven and result-oriented PPC specialist with 4+ years of experience managing and scaling paid media campaigns on Google and Meta platforms.

Experience

Performance Marketer

Savvy Tree

08/2022 - 06/2023

Developed and implemented Facebook and Google Ads campaigns aligned with business objectives. Managed 4-5 client accounts across lead generation and eCommerce verticals, optimizing Meta Ads creatives, audiences, and budgets. Worked with IFFCO, KAZE Living, Shefy, Amio Wellness, KSKT, and Indo Meals.

Performance Marketer

Money Maestro Consultancy LLC

07/2023 - 09/2024 · Dubai

Developed and managed PPC campaigns focused on strategies that improved performance and outcomes. Served as a PPC Executive.

Performance Marketer

Crank1 Performance

02/2025 - Present

Developed and implemented Facebook, Snapchat, WhatsApp, and Google Ads campaigns. Executed search, display, shopping, and Performance Max campaigns. Delivered consistent 10-11x ROAS on Meta and 18-22x ROAS on Google.

Education

Manav Bharti India International School

XII (Senior Secondary)

04/2018 - 03/2019

DUSOL

Bachelor of Arts

04/2019 - 04/2022

Hansraj College

Digital Marketing

02/2022 - 07/2022

Skills

Google AdsMeta AdsFacebook AdsSnapchat AdsWhatsApp AdsPPC campaign managementPerformance strategyA/B testingAudience segmentationAutomationROAS optimizationSmart biddingKeyword researchGoogle AnalyticsGA4Google Tag ManagerData StudioGoogle Ads EditorUTM taggingConversion setupEvent taggingGTM implementationSearch campaignsDisplay campaignsShopping campaignsPerformance Max campaigns