Abhishek
Digital Marketing Manager
About
Results-driven and strategic Digital Marketing Manager with over 8 years of professional expertise leading multi-channel performance marketing, high-converting paid media campaigns, and sustainable organic growth initiatives.
Experience
Digital Marketing Manager
Shakti Vidya Pvt Ltd
Jan 2019 – Present
Formulated, executed, and scaled multi-channel paid media strategies across Meta, Google, and YouTube while tightening Cost Per Lead structures and improving lead qualification. Oversaw social media architecture across Instagram, Facebook, YouTube, and WhatsApp; created monthly content calendars and directed production of reels, carousels, educational material, and video testimonials. Optimized full-funnel architectures, landing pages, and lead intake forms to refine UX and improve organic search visibility through technical SEO. Architected automated CRM integrations with lead alerting systems, workflow automation triggers, and counselor routing protocols. Audited campaign KPIs including CPL, click-through rates, custom dimensions, and conversion rates, and delivered tactical dashboards to executive management.
Digital Marketing Executive
Pratisaad Communications
Jun 2017 – Dec 2019
Deployed data-backed digital marketing blueprints including local and national SEO keyword tracking, competitive benchmarking, and organic social media updates. Led search trend analysis and social market auditing to optimize web page content and improve search engine rankings. Administered functionality testing and UI validation for corporate websites and mobile applications. Partnered with internal design teams and external advertising stakeholders to execute integrated promotional deliverables.
Technical Support Executive
Energyjobz Pvt. Ltd
Jan 2017 – Jun 2017
Executed manual scripts, cross-platform mobile application smoke testing, and web portal UI validation checks. Supported sales and regional marketing networks in setting up automated lead-capturing systems and tracking campaign deployment variables.
Education
IPS Academy / IPS College of Technology & Management, Gwalior
Bachelor of Engineering (B.E.), Information & Technology
Graduated