TrackPilots
Led SEO and off-page work for a B2B SaaS product, including keyword research, GSC analysis, and backlink building to grow qualified organic leads.
3roles
26skills
1education
About
SEO Specialist with 3.6+ years of experience helping B2B and SaaS companies grow through organic search, paid advertising, technical SEO, content optimization, and lead generation.
Experience
Digital Marketing Executive
CHN Technologies
Jul 2025 – Present
Handle SEO for real estate and B2B campaigns, including keyword research, on-page optimization, off-page link building, landing page content, meta tags, and internal linking. Run Meta Ads and Google Ads campaigns, and set up GA4 and GTM tracking to monitor organic traffic and conversions.
SEO Specialist
AV Infotechnologies
Feb 2025 – Jun 2025
Handled SEO, Google Ads, and Meta Ads campaigns focused on quality lead generation. Conducted keyword research, technical SEO audits, competitor analysis, and conversion tracking using Google Analytics and Search Console.
SEO Analyst
Quick App Studio
Jan 2023 – Jan 2025
Managed SEO for TrackPilots, a B2B SaaS product, and the e-commerce brand Quickzyo. Handled technical SEO, off-page link building, keyword research, and GSC-based SEO reporting for management.
Education
K.S. Rangasamy College of Technology, Affiliated to Anna University, Tamil Nadu
Bachelor of Engineering (B.E.), Computer Science Engineering
2019 – 2023
Skills
On-page SEOContent optimizationMeta tagsInternal linkingLanding page structureOff-page SEOLink buildingGuest postingBusiness listingsBrand mentionsKeyword researchTechnical SEO auditsSite health checksGoogle Analytics (GA4)Google Search ConsoleZoho CRMAhrefsSEMrushScreaming FrogGoogle Tag ManagerMeta AdsGoogle AdsPerformance reportingAmazon listing optimizationHelium 10Google Shopping feeds
Projects
Meta Ads Lead Generation Campaigns
Managed lead generation campaigns across SaaS and real estate, testing creatives and landing pages to improve CTR and ROAS, achieving up to 38× ROAS.
Education Campaigns
Ran Google Search and Meta Ads campaigns that generated 700+ student leads at ₹0.43 CPL.
E-commerce Optimization
Optimized Amazon listings with Helium 10 and managed Google Shopping feeds to improve visibility and ROAS.