Tanya purwar
Digital Marketing Executive | Social Media & Content Strategy | LinkedIn Content Writer for Brands & Founders
About
Most people learn marketing from courses. I learned it from actually doing it and noticing what everyone else was getting wrong. I'm Tanya - A digital marketer who lives at the intersection of content and strategy. I obsess over why some brands grow without big budgets while others spend crores and stay invisible. That curiosity is what drives everything I do. What I actually do: → Write LinkedIn content that sounds human, not corporate → Build content strategies that make people stop, read and respond → Break down what big brands do right - and translate it for smaller ones → Currently learning the performance side - Meta and Google Ads because good marketing needs both creativity and data If you're a founder who needs a content person who actually thinks — or a brand looking for a marketer who gets both content and performance let's talk. 📍Noida | Open to Noida, Gurgaon, Greater Noida - Onsite/Hybrid 💼 Open to full-time roles + freelance ghostwriting
Experience
Social Media Associate
Skillinabox
2 mos
Social Media Intern
Skillinabox
4 mos
Social Media Assistant
Skillinabox - EdTech Platform
6 mos
Promoted: Intern → Associate, Jan 2026 • Grew Instagram following from 180K to 206K (+14%) in 5 months through reels, carousels, and trend-driven content strategy • Generated 1,000+ organic leads through content campaigns achieving a 10–15% lead-to-customer conversion rate • Managed content strategy across 7+ platforms — Instagram, Facebook, YouTube, LinkedIn, Pinterest, Twitter • Handled 3 distinct Instagram brand pages with separate positioning: education, brand building, product showcasing • Planned and executed monthly content calendars publishing 5–6 reels per week; led scripting, editing, thumbnails, posting • Executed full campaign lifecycle: NID Awareness, New Year, and Brand Anniversary campaigns • Supported Meta Ads setup: campaign objectives, audience targeting, creative development, and A/B testing
Social Media Marketing Intern
EventCall
7 mos
Designed and managed Instagram content calendar to align with brand goals and campaign timelines. Created and edited posts, reels, and stories using Canva and Inshot for maximum audience engagement. Monitored Instagram Insights to track reach, engagement, and follower growth, and adjusted content strategy based on performance metrics.
Event Management Intern
EventCall
7 mos
▸ Assisted in planning and execution of events ensuring smooth coordination and on-ground operations ▸ Managed vendor communication and supported promotional activities and audience engagement
Education
SHRI RAMSWAROOP MEMORIAL COLLEGE OF ENGINEERING AND MANAGEMENT, LUCKNOW
Bachelor of Business Administration - BBA, Business Administration and Management
Oct 2022 - Jun 2025
DigiSkloe
Marketing
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Practical training in SEO, Google Ads, Social Media Marketing, WordPress, and Analytics tools.
Shri Ramswaroop Memorial Group of Professional Colleges, Lucknow
Bachelor of Business Administration, General Management
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Udemy
Digital Marketing Masterclass
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Covered SEO, Google Ads, Email Marketing, Social Media Strategy, Content Marketing
SHRI RAMSWAROOP MEMORIAL UNIVERSITY
Bachelor of Business Administration
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