About
Performance Marketing & Digital Growth Specialist with hands-on experience managing multi-industry lead generation campaigns across organic and paid channels. Proven track record of driving qualified leads and scalable growth for travel, tech, ed-tech, AI, and service-based businesses using Google Ads, Meta Ads, and SEO-driven strategies.
Experience
Digital Marketer
Geektheory
August 2024 – February 2026
Led end-to-end lead generation for 8+ clients across travel, tech, ed-tech, and AI sectors, generating 350+ qualified leads monthly with 21% average conversion rate. Managed ₹50K monthly ad budget across Google Ads and Meta, achieving 3.8x ROAS and reducing CPA by 22% in Q1 through A/B testing and audience segmentation. Built full-funnel marketing systems (SEO, paid media, retargeting) that increased lead volume by 35% and improved lead quality scores by 28% quarter-over-quarter. Drove 60% YoY organic traffic growth through keyword targeting and technical SEO, contributing 20% of total monthly leads with zero ad spend. Managed 10+ concurrent campaigns maintaining 4.2% average CTR (2x industry benchmark) by tailoring creative to audience behavior and search intent. Analyzed performance via Google Analytics, reducing cost-per-lead from ₹350 to ₹120 over 6 months through data-driven optimization.
Education
Vikram University
B com, Accounting & Business management
2017 - 2020
Maharajawada H S school no.3
10+2, Commerce
2016 - 2017