Research Intern
Indian Institute of Management Bangalore
4 mos · India
•Led a 6-member research team in collaboration with CCD (FarmVeda), designing digital marketing strategies to enhance visibility and brand positioning for rural enterprises.
•Developed actionable strategies targeting B2B and B2C markets, integrating SEO, QR-based storytelling, and content marketing for improved digital reach.
•Conducted quantitative and qualitative research on Corporate Social Responsibility (CSR) spending patterns among Indian firms, analyzing community linkages and ownership structures.
•Collaborated closely with faculty and interns to deliver data-backed insights, fostering a scalable digital framework for sustainable farmer welfare initiatives.
•Recognized for leadership, analytical rigor, and strategic problem-solving in driving research excellence and real-world impact.