Real Estate Lead Generation Campaign (Privia Project)
Meta Ads campaign to generate high-quality property leads; generated 16+ leads, achieved CPL around ₹190, reached 12,000+ audience, and optimized ad creatives for better conversions.
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14skills
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About
Performance-driven Digital Marketing Executive with 6 months of experience managing Meta Ads and Google Ads campaigns, specializing in real estate lead generation, audience targeting, campaign optimization, and cost-per-lead reduction.
Experience
Digital Marketing Executive
The House of Chavan | Shankheshwar Group | Vikash Developer
Oct 2025 – Apr 2026
Planned and executed full-funnel digital marketing campaigns from awareness through lead generation; built and tested targeted audiences for real estate campaigns; managed and optimized Meta Ads and Google Ads campaigns; generated 150+ leads per month; reduced CPL from ₹500 to ₹200; managed an advertising budget of ₹90,000+; improved campaign performance through audience segmentation and creative testing.
Education
Samyak sankalp Collage of Ars,Commerce and Science
B.Com, Commerce
2025
Skills
Meta Ads (Facebook & Instagram Advertising)Google Ads (Search & Display Campaigns)Lead Generation StrategyAudience Research & TargetingCampaign Optimization (CPL, CTR, ROI)Ad Copywriting & Creative TestingFunnel UnderstandingPerformance AnalysisMeta Ads ManagerGoogle AdsGoogle AnalyticsCanvaChatGPTCRM Tools (Privyr)
Projects
Engagement & Traffic Campaigns (Real Estate Ads)
Generated 1500+ profile visits at a cost as low as ₹0.80 per visit, achieved 57,000+ impressions, and improved engagement using video creatives and reels placements.
Video Marketing Campaign
Achieved 50,000+ video plays, generated 1500+ ThruPlays, achieved a 3% CTR, and optimized content for audience engagement and retention.