About
Performance Marketing Executive with experience in Meta Ads, Google Ads, SEO, lead generation campaigns, keyword research, campaign optimization, conversion tracking, and performance analysis.
Experience
Marketing Executive
Ram Krishna Pure Finance (RKPF)
July 2025 - Present · BKC
Planned, launched, and optimized 15+ Meta Ads and Google Ads campaigns for loan-product lead generation; researched and categorized 50+ keywords; set up Meta Pixel, Google Tag Manager, and GA4 for conversion tracking; built 5+ retargeting and lookalike audience segments; monitored CTR, CPC, CPA, ROAS, and conversion rate; used Claude AI with Meta Ads MCP for campaign management, optimization, analysis, and workflow automation; prepared campaign dashboards using Excel and Google Sheets; planned a two-month Instagram and LinkedIn content strategy; generated 450+ leads per month including 220+ qualified leads while maintaining average CPL below 150; optimized TOFU, MOFU, and BOFU campaigns.
Client Acquisition and UI/UX Designer Intern
MakeMySolutions
September 2024 - October 2024 · New Panvel
Identified potential clients through LinkedIn and extracted contact details using AI tools for outreach; pitched services and sent tailored proposals to generate leads and close deals; designed and implemented a custom WhatsApp API solution that reduced manual workload by approximately 80%; designed web applications using Figma; built a WhatsApp API for customer outreach.
SEO Freelancer
Freelancing
June 2022 - April 2025
Improved a live website's Google visibility through keyword research and SEO best practices; helped the client with on-page SEO, off-page SEO, and technical SEO, resulting in improved search appearance and ranking.
Education
Vidyalankar School of Information Technology
Bachelor of Science, Information Technology
June 2022 - April 2025
CGPA: 8.26