About
Results-driven Performance Marketing Intern with hands-on experience managing ₹50L–₹80L/month in paid media spend across Google Ads and Meta Ads. Skilled in full-funnel campaign optimization, conversion tracking, and performance reporting with GA4, GTM, and Looker Studio. Comfortable with SQL, Python, and Power BI for data-backed decision-making.
Experience
Performance Marketing Intern
VIANAAR
April 2026 – July 2026 · Delhi
Managed ₹50L–₹80L/month in paid media spend across Google Ads and Meta Ads, optimizing full-funnel targeting and bidding and contributing to a 25% reduction in CPL from ₹800 to ₹600. Contributed to improving ROAS from 2.5x to 3.5x through analysis of CTR, CPC, and conversion metrics, data-driven bid strategies, creative testing, and audience refinements. Scaled WhatsApp and email marketing campaigns, contributing to a 1.5x lift in WhatsApp click-to-reply rate through A/B-tested, segmented messaging. Built automated Google Ads performance dashboards in Looker Studio. Implemented Meta Pixel, Conversions API tracking, Google Ads conversion tags, and UTM parameters to improve attribution accuracy.
Robotics & Drone Assembly Intern
DUCAT India
Dec 2025 – Jan 2026
Assembled and tested drone components, analyzing flight-performance data to identify assembly faults and improve output quality through a structured, detail-oriented process.
Education
Institute of Management Studies
Bachelor of Computer Applications (BCA)
2022 – 2025
Relevant coursework: Python Programming, Database Management (SQL), Java, Data Structures, Computer Networks, Digital Business