SUMANT SHEKHAR
Digital Engagement Manager
About
Digital Engagement Manager experienced in online marketing and communications for automotive retail, with a focus on social media, content strategy, Meta advertising, Google Business Profile management, lead generation, and campaign ROI.
Experience
Digital Engagement Manager
Brajesh Automobiles (Mahindra Showroom)
Jan 2024 — Present · Purnia, Bihar
Develop and execute integrated marketing strategies across digital, social, and print channels; manage Meta and Google advertising campaigns including targeting, creatives, and A/B testing; manage Google Business Profile and local listings; monitor and respond to enquiries; coordinate follow-up with sales teams; create content calendars and social creatives; deliver weekly performance reports and optimize campaigns using data-driven insights to support showroom sales goals.
Digital Sales Executive
Mahakali Motors (Tata Showroom)
Dec 2022 — Dec 2023 · Purnia
Developed marketing strategies across print, digital, and social media channels, contributing to increased sales; implemented a digital strategy that increased online sales.
Digital Sales Executive
Mahakali Auto (Piaggio Showroom)
Aug 2022 — Dec 2022 · Purnia
Developed marketing strategies across print, digital, and social media channels, contributing to increased sales; implemented a digital strategy that increased online sales.
Data Entry Operator
HBCH&RC
Aug 2021 — Jul 2022 · Bhagalpur, Bihar
Created and compiled patient information and monitored patient conditions.
Education
Baba Saheb Bhimrao Ambedakar Bihar University
Graduate, Political Science
Jul 2011 — Aug 2015