Arunima Basu

Digital Marketing Manager

IT/Software
9roles
24skills
4education
4credentials

About

Digital marketing and operations professional with experience in digital marketing, resource and artist management, production and delivery, admissions and placements, academy administration, recruitment, team handling, stakeholder coordination, and student counseling.

Experience

Digital Marketing Manager

Meta For Data Technologies Pvt. Ltd.

July 2025 - Present

Digital Marketing Upskilling

February 2025 - June 2025

Upskilling in digital marketing.

Resource/Artist Manager

DNEG ReDefine

July 2022 - February 2025 · Pan India

Managed teams, employee performance, leave and attendance, employee lifecycle, grievances, interdepartmental communication, stakeholder meetings, hiring, production coordination, project delivery balance, and daily administrative and operational activities.

Senior Associate Production and Delivery

BYJU's

May 2021 - June 2022

Handled teams, assigned tasks, coordinated with directors, leads, and artists, managed work allotment and issues, delivered work within timelines, planned project workflows, maintained project trackers and worksheets, and communicated with internal and external stakeholders.

Admissions & Placement Head

Arena Animation New Alipore

February 2019 - November 2020

Handled parent and prospective student enquiries, centre administration, student motivation and guidance, placement cell operations, and cooperation with faculty members.

Freelancing Placements

Self Employed

February 2018 - December 2018

Academy Head

Hi-Tech Animation Howrah (Animation Circle)

January 2016 - January 2018

Managed academy workflow and administration, recruited employees, handled parent queries and student counseling, led the education team, and managed staff and students.

Academic Counselor

International Professional for Financial Careers Pvt. Ltd.

July 2015 - December 2015

Handled email communication, candidate calls and conversions, enrolment procedures, advertising, presentation preparation, social media updates, online marketing, and market surveys.

Education Counselor cum Centre Management

Swastik Institute Of Information Technology

May 2015 - July 2015

Education

Rabindra Bharati University

Master of Arts, Environmental Studies

2014

Calcutta University

Bachelor of Arts

2012

Frank Anthony Public School

ISC

2008

Frank Anthony Public School

ICSE

2006

Skills

Digital marketingTeam managementEmployee performance managementLeave and attendance managementEmployee lifecycle managementGrievance handlingInterdepartmental communicationStakeholder managementHiring and recruitmentProduction and delivery coordinationProject planningWorkflow executionAdministrative operationsAdmissions and placement managementStudent counselingParent and prospective student communicationOnline marketingMarket researchMS WordMS ExcelPowerPointPower BIAdobe PhotoshopAutodesk Maya