About
Results-driven SEM expert specializing in search engine marketing and lead generation, with experience in paid search performance, campaign optimization, operational support, and customer retention.
Experience
Senior Advisor
Tech Mahindra
11/2018-10/2020 · Mumbai, MH
Led customer retention efforts through tailored package offers; addressed customer queries on services and products; resolved issues promptly to ensure customer satisfaction; proactively upsold and cross-sold to drive revenue growth and expand customer engagement.
Operation Support Analyst
Reach Local / Genpact
12/2020-12/2021 · Mumbai, MH
Supported and managed data moderation in a back-office role; maintained and updated records and data in proprietary tools and dashboards; generated daily performance reports for management; prioritized workflows to meet strict SLAs; collaborated with team members to ensure accurate data moderation and operational reporting.
Lead Generation Advisor
Datamatics
05/2022-11/2023 · Mumbai, MH
Conducted targeted research on platforms such as LinkedIn to identify leads aligned with client requirements; categorized leads based on sales readiness to support lead generation efforts.
SEM Analyst
Reach Local
12/2023-11/2025 · Mumbai, MH
Optimized and managed multi-channel SEM campaigns across Google Ads and Bing; conducted ad copy, keyword, and landing page relevance audits; analyzed performance trends and provided actionable insights; performed 30-day account audits for SLA compliance; implemented tracking tag installations, creative uploads, and audience targeting; worked with stakeholders on strategy shifts using real-time data; developed expertise in Meta Ads and Facebook ad formats; managed a monthly budget of $350,000; optimized Google Ads campaigns for medical, tourism, heavy machinery, education, and lifestyle brands, achieving CPL goals in 70% of campaigns through data-driven targeting and bid optimization.
Education
Shri Chinai College of Commerce and Economics
Bachelor's Degree, Management Studies
2019