Apurva Kanade

Digital Marketing Executive

Pune, IndiaDigital Marketing and Performance Advertising
1roles
21skills
3education
4credentials

About

Digital Marketing Professional with 1+ year of experience in Meta Ads and Google Ads. Skilled in campaign setup, audience targeting, budget management, campaign optimization, conversion tracking, and performance analysis. Experienced in managing lead generation and conversion-focused campaigns using Meta Ads Manager, Google Ads, and Meta Pixel.

Experience

Digital Marketing Executive

Shri Mahalaxmi Enterprises

March 2025 – April 2026 · Pune, India

Managed and optimized Meta Ads campaigns for various objectives, created audience targeting strategies, monitored and analyzed campaign performance, conducted A/B testing, managed budgets, implemented Meta Pixel and conversion tracking, prepared performance reports, assisted in Google Ads campaigns.

Education

AdTechademy

Programmatic Advertising (DV360) Training

March 2026 – May 2026

Completed training in Programmatic Advertising with hands-on experience using Google Display & Video 360 (DV360).

Udacity

Digital Marketing Nanodegree

September 2025 – February 2026

Completed coursework covering Performance Marketing, Social Media Marketing, Marketing Analytics, SEO, and Email Marketing.

Savitribai Phule Pune University

Bachelor of Engineering, Mechanical Engineering

Skills

Facebook Ads Campaign ManagementMeta Ads ManagerRetargeting & RemarketingCampaign Budget OptimizationLead Generation CampaignsTraffic & Engagement CampaignsMeta Pixel & Conversion TrackingSocial Media MarketingAudience Targeting & SegmentationCustom & Lookalike AudiencesKPI Tracking & ReportingA/B TestingConversion CampaignsCampaign Performance AnalysisFunnel-Based Advertising StrategyPerformance MarketingGoogle AdsYouTube Video Reach CampaignsProgrammatic AdvertisingGoogle Display & Video 360 (DV360)Floodlight