Kshitij Meshram

Marketing - Manager

pManifold EV Academy Pvt. Ltd

January 2026 – Present · Nagpr

Managing end-to-end digital marketing operations across Meta, Google, LinkedIn, and YouTube campaigns; reduced CPL by 27% through campaign restructuring, audience refinement, bidding optimization, and creative testing; increased engagement by 30–40%; reduced campaign turnaround time by 25%; led website revamp, CRO, tracking integrations across Shopify and Webflow using GA4, GTM, and Meta Pixel; executed SEO initiatives; improved CTR by 25% and reduced CPC by 18%; created Power BI, Looker Studio, and Excel dashboards and automated reports, reducing reporting time by 40–50%.

Senior Executive - Marketing

Patel Organix Pvt. Ltd

November 2025 – January 2026 · Anand, Gujarat

Managed end-to-end digital marketing operations across Meta, Google, LinkedIn, and YouTube; improved ROAS from 0.7x to 1.7x–2.4x; increased engagement by 30–40%; reduced campaign turnaround time by 25%; managed Shopify updates, CRO, and GA4, GTM, and Meta Pixel integrations; contributed to a 35% increase in organic traffic; improved CTR by 25%, reduced CPC by 18%, and reduced reporting time by 40–50% using Power BI, Data Studio, and Excel.

Freelance Digital Marketing & Data Analyst

December 2023 – October 2025

Managed digital marketing strategies for three eCommerce businesses, driving a 25% average increase in sales and website traffic; executed and optimized Google Ads, Meta, LinkedIn, and YouTube campaigns; implemented email marketing automation with Mailchimp and HubSpot CRM; created Power BI and Excel performance dashboards; conducted SEO audits and implemented organic search strategies; managed video testimonial uploads and optimized YouTube channels.

Data Analyst and Web Developer

KAPITAL

November 2021 – November 2023 · Langhorne, United States (Remote)

Increased annual revenue by 7% through online sales and marketing funnel optimization; created email marketing templates and automated workflows; analyzed more than 1M data points for seven Business Solution Practices; automated data extraction and visualization with Power BI and Excel, reducing reporting time by 50%; implemented SEO strategies; managed YouTube content uploads and video testimonials.

Data Analyst and Web Developer

Vsoftweb Services

August 2020 - October 2021 · Nagpur

Engineered custom websites, increasing user engagement by 40% and reducing page load times by 25%; conducted data analysis and created Tableau visualizations and automated extraction scripts, increasing operational efficiency by 25%; delivered two projects on time; worked with Tableau, MySQL, PostgreSQL, Excel, PowerQuery, AWS Redshift, Python, R, Django, ReactJS, WordPress, SEO, GitHub, and Docker.

Intern

Vsoftweb Services

February 2020 – July 2020 · Nagpur

Integrated advanced statistical methods into data analysis and designed dynamic web applications using Python, JavaScript, HTML, and CSS.

Senior Executive - Marketing

Bharat Vedica®

3 mos · Anand, Gujarat, India

As a Digital Marketing Specialist at Bharat Vedica, I manage end-to-end digital marketing operations across paid ads, SEO, Shopify management, content workflows, and brand communication. I handle the planning and optimization of Meta Ads, Google Ads, LinkedIn Ads, and YouTube campaigns, focusing on targeting, funnel optimization, and improving overall campaign performance. I manage the Shopify website, update products, improve CRO, and ensure all tracking integrations are accurate through GA4, Google Tag Manager, Meta Pixel, and Events Manager. I prepare regular ad spend reports, sales performance reports, and dashboards to support fast, data-driven decisions. I oversee SEO tasks, including keyword research, on-page optimization, content structuring, and search visibility improvement. I also ensure smooth execution of the content and social media calendars, reviewing posts, ads, graphics, and video creatives to maintain brand consistency. My role includes coordinating with content, design, and PR teams, running retargeting campaigns, monitoring key KPIs (CTR, CPC, CPL, ROAS), and ensuring all marketing materials align with brand guidelines. I support business growth by optimizing campaigns, improving processes, and maintaining a strong digital presence. Technical Skills & Tools Google Ads · Meta Ads Manager · LinkedIn Ads · YouTube Studio · Shopify · Google Analytics (GA4) · Google Tag Manager · Meta Pixel · SEMrush · Ahrefs · SEO (On-page & Technical) · CRO · A/B Testing · Mailchimp · HubSpot CRM · Data Studio · Power BI · Reporting & Dashboards · Content Strategy · Social Media Management

Digital Marketing Specialist

Freelance | Self-Employed

2 yrs · Nagpur, Maharashtra, India

Achieved a 25% increase in lead generation and a 20% boost in conversion rates by optimizing sales and marketing funnels across multiple campaigns. Secured a top 5% engagement rate on social media by redesigning content strategies and improving audience targeting. Led campaign optimization initiatives, identifying areas for improvement and implementing data-driven strategies that increased ROI across Google Ads, Meta Ads, LinkedIn Ads, and YouTube Campaigns. Improved operational efficiency by automating marketing reporting, reducing manual reporting time by 50%, and enabling faster decision-making. Key Achievements: Developed and executed paid and organic strategies, increasing website traffic by 40% and improving SEO rankings. Enhanced email marketing with targeted segmentation and automated workflows, boosting CTR by 30%. Implemented remarketing and retargeting campaigns across Google, Meta, and LinkedIn, increasing conversions by 15%. Optimized marketing funnels for lead nurturing, increasing qualified leads by 20%. Technical Skills & Tools: Google Ads | Meta Business Suite | LinkedIn Ads | YouTube Marketing & Studio | Google Analytics (GA4) | HubSpot CRM & CMS | Mailchimp | Power BI | Tableau | SEO Tools (SEMrush, Ahrefs) | Marketing Funnels | CRO | A/B Testing | Social Media Marketing & LinkedIn Growth Strategies | Content Optimization | Meta Pixel Implementation | KPIs (CTR, CPC, CPL, ROAS) | Advanced SEO – AIO, GEO, AEO Core Strengths: End-to-end digital marketing strategy and campaign execution, data-driven decision-making, content and paid media optimization, and bridging strategy with execution for measurable business impact.

Web Developer

KAPITAL

1 yr 2 mos · Langhorne, Pennsylvania, United States

🚀 Excited to share my recent accomplishments in the digital realm: 1. Crafted a comprehensive plan for the Kapital Data website, mapping out every detail. 2. Brought the vision to life by building the Kapital Data website from the ground up on HubSpot. 3. Designed engaging Landing Pages and polished Website pages to enhance the Kapital Data online presence. 4. Leveraged HubDB to create dynamic and data-driven website pages, ensuring a seamless user experience. 5. Developed custom modules tailored to elevate the functionality and aesthetics of the Kapital Data Website. 6. Wrote SEO-optimized code, ensuring that the website is not just visually appealing but also search engine friendly. 7. Ensured a stellar user experience across devices by making the website and landing pages responsive for both web and mobile. 8. Crafted eye-catching and effective email templates for impactful email marketing campaigns. 🌐 But the journey doesn't end there! Thrilled to be working on a new project: 9. Currently, I'm in the planning stages for an Internal Hiring Website, outlining the blueprint for success. 🖋️ Taking it a step further: 🔍 Created wireframes to visualize the user journey for the Internal Hiring Website. 🛠️ Opted for the robust MERN stack to ensure a powerful and scalable solution for the Internal Hiring Website. Excited about the transformative power of technology and looking forward to more projects that push the boundaries! Let's connect and explore the possibilities. #DigitalTransformation #WebDevelopment #TechInnovation