3AI GCCX Summit
Drove audience generation and full event production, resulting in 200+ attendees for the physical event and delivering 3X ROI for the client.
10roles
45skills
1education
About
Versatile marketing generalist with 8+ years of cross-industry experience across agency, consulting, and entrepreneurial roles, specializing in growth marketing, brand strategy, and full-funnel execution across India and MENA.
Experience
Partner – Growth & Strategy
Fireflies Creative Co
Jun 2024 – Present
Scaled the agency to ₹2M+ monthly revenue in 8 months and expanded retainers from 5 to 12 across real estate, D2C, and events. Delivered 2X MQLs, approximately 30% lower CPL, and a ₹150 Cr+ real estate pipeline. Oversaw end-to-end operations, automation, and strategy, positioning the agency as a business growth partner.
Senior Digital Strategist
Narrative Asia
Nov 2022 – Jun 2024
Directed global GTM and MarCom strategies across India, MENA, and APAC. Partnered with business development teams on pitches, proposals, and outreach strategies. Drove omnichannel campaigns and brand launches across technology, real estate, healthcare, and consumer sectors. Managed brand consulting and media mix strategies; localized global campaigns for Dell and AMD; and led end-to-end IP initiatives for AMD and the Government of Karnataka.
Brand Consultant
OneAndOnly Design Agency
Feb 2022 – Nov 2022
Conducted secondary market research, repositioned the brand, and led a complete revamp to improve customer resonance and competitive positioning. Increased customer retention by approximately 20% through an automated feedback and email loop.
Social Media Strategist & Creative Head
iOceane Branding Services
Sep 2019 – Jan 2022
Managed ₹20L+ paid budgets, achieving 15X ROAS and scaling a healthcare client from 3 to 18 outlets across 3 cities. Directed a cross-functional creative team delivering brand identities, rebranding, and video storytelling projects. Introduced automation workflows, improved campaign efficiency and lead generation, executed multi-channel campaigns, managed client relationships, and developed analytics and reporting dashboards.
Social Media Specialist
iPopi Ads
Dec 2017 – Aug 2019
Executed multi-channel campaigns, boosted client awareness, retention, and conversions, acted as a single point of contact for clients, and supported reporting on ROI and campaign performance.
Digital Strategist
OneAndOnlyDesign
1 yr 10 mos · Bengaluru, Karnataka, India
Brand Consultant
narrative
1 yr · Bengaluru, Karnataka, India
Social Media Manager
iOceane
2 yrs 9 mos · Bangalore Urban, Karnataka, India
Digital Marketing Specialist
ipopi
1 yr 9 mos · Mysuru Area, India
Intern
VRAIO Software Solutions Pvt. Limited
4 mos · Bangalore
Education
SBRR Mahajana First Grade College, Jayalakshmipuram
BCA, Computer Science
2015 - 2018
Skills
Brand StrategyBusiness Development & PitchesPresentation SkillsEvents, IPs & Experiential MarketingReporting and AutomationPositioning & Market ResearchProject ManagementGrowth MarketingFull-Funnel MarketingGo-to-Market StrategyMarCom StrategyMedia Mix StrategyCampaign ManagementClient ManagementPerformance MarketingLead GenerationCreative DirectionBrand ConsultingMicrosoft PowerPointMicrosoft ExcelGoogle AdsMicrosoft OfficeGoogle AnalyticsHTMLMarketing ManagementBrand MarketingStrategic PlanningKey Performance IndicatorsCampaignsContent StrategyFacebook MarketingAccount ManagementMarketing StrategySocial Media MarketingDigital MarketingSalesSearch Engine Optimization (SEO)Social MediaContent MarketingSearch Engine Marketing (SEM)MarketingOnline AdvertisingOnline MarketingAdvertisingEmail Marketing
Projects
Accelerate India IP
Conceived and launched a new IP for AMD, generating 35+ qualified B2B leads from Tier 2/3 markets.
Healthcare Client
Achieved 15X ROAS on campaigns, supporting expansion from 3 outlets to 18 outlets across 3 cities within a year.
Middle East Real Estate Client
Designed a performance-led real estate acquisition strategy, achieving 40% lower CPL, generating 1,800+ qualified leads, sustaining 50–60 site visits per week, and securing 30+ bookings in the first 6 months.
The Fond
Increased customer retention by approximately 20% through an automated feedback and email loop.
D2C Consumer Brand
Led brand positioning and campaign initiatives for a D2C consumer brand.
Transformers Estates
Boosted MQLs by 2X, reduced CPL by approximately 30%, doubled site visits, and delivered a ₹150 Cr+ residential sales pipeline.