Sayan Dey
Google Ads & Digital Marketing Manager
About
Results-driven Google Ads and Search Engine Marketing Specialist with 2+ years of experience managing paid search campaigns across Google Ads and Meta Ads for D2C and e-commerce brands.
Experience
Google Ads & Digital Marketing Manager
Buildify & NaturelyPure
Jul 2025 – Mar 2026
Planned and executed Google Ads and Meta Ads campaigns end-to-end; conducted keyword research using SEMrush and Google Keyword Planner; optimised bids, negative keywords, and ad copy to improve ROAS and reduce wasted spend; drove 40% year-over-year organic traffic growth; boosted social media engagement by 50%; built dashboards in GA4, Looker Studio, and Power BI; improved Shopify landing page performance and ad quality scores; reduced task turnaround time by approximately 20% using Zoho CRM.
Project Coordinator & Digital Marketing Support
Zebvo Newswire
Jun 2024 – Jul 2025
Managed Google Search Console and GA4 dashboards across multiple client accounts; supported SEM and SEO strategies delivering 35% average organic traffic growth; maintained reporting dashboards for paid and organic search performance; ensured 99%+ CMS platform uptime for WordPress operations; reduced client project escalations by 30% as primary liaison between clients and cross-functional teams.
Education
Lovely Professional University
B.Tech, Computer Science & Engineering (Cyber Security)
Aug 2020 – May 2024