Md Afzal Khan
Growth Assistant (Performance Marketing)
About
Performance marketer with over 4 years of experience driving user acquisition, growth, SEO, paid campaigns, creative optimization, analytics, and ROI improvement across healthcare, education, e-commerce, real estate, and travel clients.
Experience
Growth Assistant (Performance Marketing)
SIGIQ
NOV 2025 - PRESENT · Gurgaon, India
Owned end-to-end growth strategy for PadhAI's UPSC-focused learning app across acquisition, activation, trials, subscriptions, and retention. Managed Google Ads and Meta Ads full-funnel campaigns, attribution, dashboards, audience segmentation, remarketing, A/B testing, and event-level tracking. Scaled monthly app installs from approximately 8K to 56K+, increased monthly paid subscriptions by 27%, reduced CPI by 34% and CAC by 22%, improved install-to-paid conversion by 45%, and increased paid media ROAS from 2.1X to 3.4X.
Digital Marketing Specialist (SEO Analyst and Performance Marketing)
Inteligo Technologies
NOV 2024 - OCT 2025 · New Delhi, India
Conducted SEO audits, technical analysis, keyword research, Google Ads and Meta Ads campaign management, landing page and ad optimization, and Looker Studio dashboard reporting. Increased client organic traffic by 65% in 5 months, ranked 200+ keywords across multiple niches, achieved average Google Ads ROI of 3.2X, reduced CPL by 40%, and automated reporting to reduce reporting time by 80%.
Digital Marketing Executive (Google Ads, SEO, Meta Ads)
Splitmoon Studios
AUG 2023 - NOV 2024 · New Delhi, India
Executed Google Ads and Meta Ads campaigns, built audience funnel segments, collaborated with design and content teams, conducted SEO and CRO audits, and maintained performance dashboards. Reduced CPL by 30%, increased website traffic by 48%, achieved average Google Ads ROAS of 6.12X and Meta Ads ROAS of 4.9X, increased conversion rate by 20%, and placed 340+ target keywords in Google's top 20 positions.
Digital Marketing Executive (Website Handling, Google Ads, SEO, Meta Ads)
Al Riaz Healthcare Services
DEC 2022 - AUG 2023 · New Delhi, India
Managed lead generation campaigns, SEO, social media, website speed optimization, international healthcare marketing, and performance reporting. Generated over 720 qualified leads in 6 months, achieved 2.7X Google Ads ROI and 3X Meta Ads ROI, increased organic traffic from zero to 2,500, improved website load speed by 60%, and increased social media engagement by 85%.
Paid Advertising Specialist (Social Media Ads and Google Ads)
Zeal Clinica
JAN 2023 - JULY 2023 · New Delhi, India
Executed Meta, Google Search, and Display campaigns for dermatology, dental, and hair transplant services; managed social media, landing pages, Canva creatives, and KPI reporting. Generated over 2,000 leads in 6 months, reduced Meta Ads CPL by 50%, achieved 4.6X Google Ads ROAS, increased organic reach by 25%, and designed over 100 marketing creatives.
Digital Marketing Intern
Samantus Web Training
MAY 2022 - DEC 2022 · New Delhi, India
Created WordPress e-commerce and service websites, performed keyword research and SEO optimization, integrated Google Tag Manager and conversion tracking with GA4, Google Ads, and Facebook, and created Google Ads and Meta Ads lead generation campaigns.
Education
Calcutta University (CU), Kolkata
BCA, Computer Application
2013 - 2016
C.B.S.E., Allahabad
Senior Secondary, PCM Stream
2011 - 2012
C.B.S.E., Allahabad
Higher Secondary, Science Stream
2009 - 2010