Google Ads Campaign Optimization
Reduced CPL by 20% for EdTech course campaigns through keyword refinement and smart bidding strategies.
Rohan Jere
Digital Marketing Executive
PAN IndiaDigital Marketing and EdTech
1roles
37skills
2education
3credentials
About
Results-oriented Digital Marketing & Performance Marketing Specialist with hands-on expertise in scaling paid campaigns, optimizing CPAs, and driving ROAS across diverse industries. Adept at building end-to-end sales funnels, integrating SEO/SEM strategies, and leveraging AI-powered workflows to accelerate campaign ideation and execution. Passionate about delivering measurable growth where creativity meets data.
Experience
Digital Marketing Executive
Netzwerk Akademy
2025 – Present
Planned and executed multi-channel paid campaigns (Google, Meta, WhatsApp), reducing Cost-Per-Acquisition (CPA) by 25% while improving lead quality. Architected sales funnels from awareness to conversion, supporting enrollment growth for EdTech programs. Designed and implemented SEO strategy, boosting organic visibility by 40% through keyword optimization and content calendar execution. Launched WhatsApp marketing campaigns to nurture prospects and re-engage dormant leads, driving 15% higher enrollment conversions. Delivered actionable insights via Google Analytics & Meta Ads Manager, enabling continuous optimization. Managed social media presence, creating platform-native content that increased engagement by 30% and strengthened brand trust.
Education
Oriental University
B.sc (Hons) Agriculture, Agriculture
2018–2022
Graduated with 80.20%
Oriental University
B.Sc (Hons), Agriculture
2018–2022
Graduated with 80.20%
Skills
Performance MarketingGoogle AdsMeta AdsWhatsApp AdsLinkedIn AdsYouTube AdsSEOSEMKeyword ResearchOn-Page OptimizationTechnical SEOMeta DescriptionCompetitor AnalysisAhrefsAnalyticsGoogle AnalyticsGoogle Tag ManagerConversion TrackingFunnel KPIsA/B TestingSocial Media MarketingInstagram AdvertisingFacebook CampaignsContent StrategyCommunity EngagementAI & AutomationChatGPTClaudeContext EngineeringCreatives & BrandingCanvaAdobe PhotoshopEmail & CRM MarketingHubSpotMailchimpWhatsApp AutomationLead Nurturing
Projects
Meta Ads Funnel Build
Designed awareness-to-conversion funnel that improved ROAS by 35% in 3 months.
SEO Growth Project
Increased organic traffic by 40% through technical SEO fixes and content optimization.
AI-Powered Workflow
Used ChatGPT & Claude for campaign ideation, audience research, and creative briefing, cutting planning time by 50%.