Consumer Buying Behaviour of Tata Products
Summer internship project at Nitiraj Motors involving customer interactions, primary data collection, analysis of buying trends, and insights for customer satisfaction and dealership sales strategies.
Aman anand
MBA (Marketing & Finance) Student
Baniyapatti, Motihari, East Champaran, Bihar, 845401Marketing and Finance
2roles
13skills
4education
1credentials
About
MBA student specializing in Marketing and Finance with academic experience in consumer research, data analysis, customer interaction, and marketing insights.
Experience
Summer Intern
Nitiraj Motors
Interacted directly with customers to understand preferences, brand perception, and factors influencing Tata vehicle purchase decisions. Collected and analyzed primary data to identify buying trends and provided insights to improve customer satisfaction and dealership sales strategies.
Event Organizer and Team Leader
Mahatma Gandhi Central University, Motihari
Managed and organized multiple events, coordinating with peers and leading teams to support successful execution.
Education
Mahatma Gandhi Central University (M.G.C.U), Motihari
MBA, Marketing & Finance
2024-2026
BRABU, Muzaffarpur
Bachelor of Arts, Geography Hons.
2019-2022
S.N.S College, Motihari
Intermediate
2019
Jeewan Public School, Motihari
High School
2016
Skills
Marketing researchConsumer behavior analysisPrimary data collectionData analysisCustomer interactionMS OfficeMicrosoft WordMicrosoft ExcelMicrosoft PowerPointAI tools for digital content creationImage and video generationBasic prompt engineeringADCA (Advance Diploma in Computer Applications)
Projects
Impact of Social Media on Buying Behavior of Youth towards Fashion Products in Motihari City
Conducted primary research on youth preferences, brand awareness, purchasing patterns, and factors influencing consumer choices in the fashion sector.