Mehak Pawar
Brand Story & Content Lead
About
Brand and content professional with 2+ years of experience across content strategy, brand storytelling, and integrated marketing for premium and heritage fashion labels. Proven track record owning content end-to-end — from strategic ideation through execution — while contributing to sales strategy, wholesale growth, and website UX. Backed by a strong foundation in film, television production, and visual communication.
Experience
Brand Story & Content Lead
Byragi (Punchle Fabrics & Fashion)
May 2026 – Jul 2026
Owned Instagram content end-to-end, including ideation, production, and publishing of reels and posts; built a 15-part content strategy tied to business goals; led and coordinated the affiliate marketing team; contributed to sales strategy through SWOT analysis and conversion and retention planning; audited website UX and copy; developed a go-to-market strategy for a proposed sister brand.
Brand & Communications Manager
Faizals Craft
Dec 2024 – Dec 2025
Executed heritage- and sustainability-led brand marketing strategies; designed and pitched product catalogs to wholesale buyers, directly driving B2B sales; collaborated on the “Nayaab” heritage campaign; contributed to setting up and launching the e-commerce website; built brand narratives; managed partnerships and brand showcases.
Script Developer
Kaya Kalaap Productions
Jul 2021 – Jan 2022
Developed scripts and content concepts for films and branded storytelling; translated briefs into audience-aligned narratives; collaborated with directors and creative teams to bring ideas to execution.
Community Manager
ArtBuzz Studios
Feb 2021 – Jul 2021
Planned and executed social media and on-ground engagement campaigns; increased audience participation by 30% through targeted content and events; built and managed a niche creative community, improving brand recall.
Education
Srishti Manipal Institute of Art, Design and Technology
Visual Communication
2022 – 2024
Amity University
Film & TV Production
2017 – 2020