Digital marketing and content professional with experience in paid advertising, SEO, social media content, e-commerce marketing, and customer experience.
Concentrix
Aug 2023 - Mar 2026 · Gurugram
Handled 60–80 live chats per shift, resolved customer issues, achieved 80% CSAT and 90% Quality Score, and received the highest client recognition certificate for customer experience and service standards.
clexperr.com
June 2025 - Present
Created AI-generated product showcase, meme-based, and live-action Instagram Reels, including a gym-based product shoot. Achieved 20,000+ organic views and a 15% engagement rate, and designed AI-assisted promotional creatives for brand storytelling, product showcase, meme-based, and lifestyle campaigns.
Marketing Launchpad Program, Marketing
2026
84%
Bachelor of Business Administration (BBA), Business Administration
2021 - 2024
90%
12th Grade, CBSE
2020 - 2021
82%
10th Grade, CBSE
2018 - 2019
83%
Diploma in Indian Classical Vocal Music, Indian Classical Vocal Music
Jun 2019 - Jun 2022
Completed with Distinction; achieved multiple wins at open mic events and performed in singing competitions.
Ran Meta and Google Ads for Unleavables, a Shopify-hosted D2C custom print apparel store. Achieved 1,244 Meta clicks, reduced CPC by 46%, exceeded planned CTR with a 29% CTR, and generated 17 add-to-cart conversions through Google Search Ads.
Managed Amazon Ads for a home furnishing brand, achieving a 0.76% CTR, 2 orders, ₹857 in sales, 80% ACOS, and 1.23 ROAS through keyword targeting, bidding, placement optimization, and PDP recommendations.
Created an SEO content strategy, researched high-intent topics and keywords, developed a comprehensive content brief, published an optimized WordPress blog, performed a technical SEO audit, and conducted competitor backlink analysis.
Created top-of-funnel Instagram Reels using hooks, optimized captions, relevant hashtags, storytelling, and trend-based content practices. One Unleavables Reel achieved 1,000+ organic views and a 10% engagement rate.