Digital Marketing Executive (Freelance / Practice Projects)
Results-driven Digital Marketing Executive with 1 year of experience in Meta Ads and Google Ads campaign management and 6 months of hands-on experience in SEO. Skilled in creating, optimizing, and analyzing paid campaigns to improve ROI, lead generation, and brand visibility.
Freelance / Practice Projects
May 2025 – Present
Managed Meta Ads and Google Ads campaigns for practice and early-stage brand projects, optimizing ad campaigns to improve reach, engagement, CTR, and lead generation. Conducted audience research, A/B testing, and campaign performance analysis while managing ad budgets and monitoring campaign KPIs.
Bachelor of Arts
2021 - 2024
12th
2021
10th
2020
Worked on live and practice digital marketing projects focused on SEO, social media marketing and content calendars. Planned and executed simulated campaigns resulting in a 40% improvement in mock website traffic within 8 weeks. Conducted keyword research, created SEO-friendly content, designed and scheduled Instagram and Facebook posts, and practiced analytics, reporting and campaign optimization.