S'hail Application Redesign
The S’hail app redesign was approached as a user experience optimization project, not a visual refresh. The goal was to create a hassle-free, intuitive journey for daily commuters by reducing cognitive load, navigation friction, and uncertainty during travel.
Design Strategy & Approach
I began by analyzing the existing app through heuristic evaluation, user journey mapping, and task-flow analysis, focusing on high-frequency actions such as route planning, ticket access, and real-time updates. Key pain points included information overload, unclear navigation hierarchy, and lack of contextual guidance, especially during peak hours.
The redesign strategy focused on:
Simplifying core journeys (Plan → Travel → Pay → Track)
Prioritizing speed, clarity, and accessibility
Designing for time-sensitive, real-world use cases common in UAE public transport
AI Integration (Conceptual)
AI was introduced to improve decision-making and reduce user effort through:
Smart route recommendations based on real-time traffic, user behavior, and travel history
Predictive alerts for delays, platform changes, and optimal departure times
Context-aware suggestions (nearest transport option, fastest alternative, last-mile guidance)
UX-Focused Outcome
The final solution delivers a clean, scalable, and commuter-friendly experience, enabling users to complete key tasks with fewer steps, less confusion, and greater confidence. The redesign emphasizes efficiency, accessibility, and seamless mobility, aligning with UAE’s vision for smart city and digital transportation ecosystems.
Tools Used: Figma, FigJam, UX Research Methods, Journey Mapping, Wireframing, Prototyping.
Creatzy
Designed an all-in-one app tailored for India’s 80M+ content creators, empowering influencers, YouTubers, bloggers, and creative professionals to create, connect, and chill. This app tackles messy workflows, burnout, and lack of collaboration with intuitive features that blend functionality and fun.
Key Features:
Effortless Workflow: Streamlined tools for editing, posting, and cross-platform sharing.
Collab Central: Simplified scheduling and collaboration features to connect with peers.
Calm Center: Mental health check-ins and relaxation tools to keep the vibe strong.
Smart Insights: AI-driven recommendations to maximize content impact.
The Process:
Empathize: Walked in creators’ shoes to uncover pain points like burnout and task overload.
Define: Framed the challenge: How might we make creators' lives easier while boosting their creativity and mental health?
Ideate & Design: Prototyped a playful yet powerful interface that resonates with creators.
Test: Iterated with real creators, ensuring the app nailed their needs.
Outcome: A mobile app that’s more than just a tool—it’s a vibe. This project embodies my passion for blending sleek UX with a deeper purpose: helping creators thrive while chasing their dreams.
Fashion Wear – FashionTV Licensing Vertical (B2B Investor Platform)
Used market analysis and card sorting to uncover four critical UX failures across six data-dense sections, restructured content hierarchy, and built a design system from flows and wireframes through storyboards and high-fidelity UI. Shipped a live licensing platform interface optimized for structured, scannable financial data.
Flythru – Airport Navigation & Assisted Travel Platform
Led moderated usability testing with three real travelers, identified navigation anxiety and wayfinding confusion, and created journey maps, interaction flows, wireframes, and interactive prototypes. Iterated across two testing rounds to improve responsiveness, step sequencing, and guided navigation.
