Live Consulting Project (Danube Group)
Conducted an integrated SEO, SEM, and competitor benchmarking study to identify visibility gaps across Danube’s digital platforms, improving organic discoverability and refining paid targeting.
3roles
23skills
4education
2credentials
About
Digital marketing professional with a strong foundation in business administration and proven experience in event marketing, sponsorship acquisition, and content creation. Skilled in leveraging data-driven insights, SEO tools, and social media strategies to enhance brand visibility and audience engagement.
Experience
Digital Marketing Specialist
MISSAN Computer LLC (F&B Division), UAE
2022 - 2023 (1 yr) · Dubai, UAE
Managed digital marketing activities for multiple F&B brands, focusing on brand visibility and customer acquisition. Planned and optimized Meta Ads campaigns, executed comprehensive SEO strategies, and enhanced local search visibility through effective management of Google Business Profiles. Conducted performance analysis and provided actionable insights for continuous improvement.
Chat Associate
TTEC
2022 - 2023 (1 yr) · null
Provided multi-chat support and ensured secure transaction validation, enhancing customer service efficiency.
Digital Marketing Specialist
MISSAN Computer LLC (F&B Division), UAE
2025 - 2026 · UAE
Managed digital marketing for the ZAD, Roast, and Cha Cha Chai F&B brands, including Meta Ads, Google Ads, SEO, Google Business Profiles, content calendars, promotional campaigns, performance analysis, and reporting. Conducted SEO audits and competitor research using SEMrush and Google Analytics 4. Collaborated with designers and operations teams to maintain consistent brand messaging.
Education
SP Jain School of Global Management
MGB, Master of Global Business
2024 - 2025
Dual country program in Singapore and Dubai
GITAM University, Visakhapatnam
BBA, Bachelor of Business Administration
2018 - 2021
SP Jain School of Global Management
MGB (Master of Global Business)
2024 - 2025
Dual country program in Singapore and Dubai.
GITAM University, Visakhapatnam
BBA (Bachelor of Business Administration)
2018 - 2021
Skills
SEOAnalyticsKeyword clusteringRanking observationCompetitor mappingCampaign ExecutionSchedulingEngagement readingContent tuningSearch Engine Optimization (SEO)Local SEOGoogle Business ProfileMeta Ads ManagementSocial Media MarketingGoogle Analytics 4SEMrushCompetitor AnalysisCampaign OptimizationContent StrategyPerformance ReportingCampaign SchedulingEngagement AnalysisGoogle Ads
Projects
International Business Research (IBR)
Analyzed Spotify’s marketing techniques focusing on AI-driven personalization and user retention, benchmarking against competitors to understand user engagement strategies.
International Business Research (IBR): Breaking Down Spotify’s Marketing Techniques
Studied AI-driven personalization and retention behavior, the effect of curated playlists on session time and premium conversion, and benchmarked Apple Music and YouTube Music on UX and freemium models.